L.a. Blanchard

Sales professional with over 20 years experience. Additional background in nonprofit work.

Creative Director - Spirited Soul

(2024-08)

Manage a lifestyle brand that includes a print magazine, podcast, workshops and an online store, reaching thousands of readers and followers.

Director of Channel Partnerships - CareAsOne

(2023-05 - 2023-12)

Business development as well as relationship building selling to corporate, franchise and independent home care agencies across the nation. Primarily outreaching to Owners and Director-VP level corporate level contacts to share value proposition via online demonstrations. Proficiency in effective consistant outreach and the art of building strong connections and relationships.

Talent and comfortable in negotiation and the ability to persuade effectively. Demonstrated problem-solving prowess and sound decision-making abilities. At home strategizing with C-Suite and also working cross collaboratively with other teams.

Daily use of Google Meet, Zoho, Hubspot, Apollo.io, Linkedin Sales Navigator, Interstellar softwares for effective marketing.

Sr. Sales Development Representative - Emtrain - Sacramento, CA

(2020-04 - 2023-05)

Focusing on selling workplace harassment, eiversity equity inclusion, and unconscious bias online training as well as Emtrain new A.I. platform, which tracks data and analytics. Generating new business opportunities for Emtrain by identifying, contacting, and qualifying potential customers. Nurturing both cold prospecting and inbound leads through sales funnel.

Cross department collaboration with Marketing on messaging alignment. Strategize with sales executives for account based marketing to drive enterprise accounts. Daily constant use of Salesforce, Groove, Linkedin/Navigator and Zoominfo link softwares.

Cared For Aging Parents Full Time

(2018 - 2020)

Sr. Client Account Executive/Outside Sales Representative - Emtrain - Sacramento, CA

(2015-10 - 2018)

Worked with new prospects from initial interest, qualification, product demonstration, contract negotiation. Effectively communicated application features and product information for new releases and updates, as well as kept clients apprised of new laws that affected them. Grew footprint within customer's organization, by sharing best practices, demoing new products and programs, and uncovering additional areas of risk. Wrote and negotiated contracts with oversight by VP of Sales. In 2017 increased sales by over 30%, and closed largest upset of the year ($135K) of an existing client.

Represented

Emtrain at numerous conferences and conventions.

Client Account Executive - The NetWork Inc.

(2014-01 - 2015-01)

Sold preventing harassment and code of conduct training to existing clients. Was responsible for both retention of existing business, as well as new sales development. Provided solutions to repeat or complex situations that arose.

Built value within the account by leveraging other product/service offerings The Network, Inc. provided. Created customized account reviews and presentations quarterly for each client, outlining their business needs, program initiatives, success criteria, goals and value measurement. Negotiated contracts.

Traveled to clients in California and Illinois to gain insight into their company culture to gain knowledge about their specific goals and needs.

Sr. Sales and Marketing Manager - LTC Consulting

(2012-01 - 2013-06)

Responsible for Lead Development and Sales for midsized company, presenting Account Receivable services to Skilled Nursing Facilities. Increased customer base by 20% in first year. Brought in largest sized deal in company's 30 year history.

Project managed design, and organizations booth for events, as well as creative marketing messaging and collaterals, and website redesign. Sourced and installed LTC's first CRM. Coordinated and managed all trade show participation for all organization's attendees including hotel bookings, airfare, schedules.

BA - Communication Studies - California State University Sacramento