Lael Atkins

Operations and supply chain executive with 12+ years in high-growth CPG and beverage environments. I transform teams to engage and perform at the highest levels through integrated business planning, strategy and communication. Foregrounding community and mission-driven business.

HEAD OF OPERATIONS - SPIRIT TEA

(2024-12)

• Own global operations and supply chain including all annual forecasting and purchasing of packaging and raw materials.
• Oversee and optimize co-manufacturing relationships throughout Southeast Asia, managing schedules, quality standards, and supplier performance.
• Drive optimization of domestic production, 3PL fulfillment, and order management; achieved 98% order fulfillment and 95% inventory accuracy in year one.
• Facilitated 71% revenue growth in year one through operational foundation-building and process discipline.

HEAD OF OPERATIONS - CAFE LUXXE

(2023-12 - 2024-12)

• Owned all manufacturing and business operations, supply chain cost controls, inventory spend, and production efficiency.
• Led omnichannel RTD product innovation pipeline from concept through execution, including co-man coordination and POS planning.
• Led CPG growth strategy, planning, and execution committee alongside senior leadership.

VP SUPPLY CHAIN - COLECTIVO COFFEE ROASTERS

(2021-02 - 2023-11)

Reported to the President; led a team of eight department heads across production & fulfillment (brewery & roastery) logistics, roasting, purchasing, customer/sales support, quality.

• Navigated collective bargaining and NLRB election process as a management stakeholder during a unionization campaign.
• Owned all co-manufacturer relationships and end-to-end product development from raw material sourcing through customer delivery.
• Developed CPG strategy, distributor relationships, demand forecasting, and 3PL fulfillment operations company-wide.
• Oversaw full supply chain strategy including distributor management, logistics coordination, and inventory controls.

PRODUCTION MANAGER - RISHI TEA

(2019-04 - 2021-02)

• Managed 50+ employees across three shifts, seven days a week in an SQF and HACCP certified facility.
• Partnered with procurement on ingredient and packaging needs.
• Oversaw all manufacuring, materials planning and forecasting.
• Led QA/QC team across all shifts.
• Implemented distributor manufacturing agreements; streamlining order management and prodiction planning.

OPERATIONS MANAGER - STUMPTOWN COFFEE ROASTERS

(2013-11 - 2019-04)

• Owned all production, fulfillment, and logistics operations across Portland, Seattle, and Northern California.
• Led operations through business acquisition; key member of national operations team driving interdepartmental strategy and manufacturing improvements.