Lainey Cummings

Managing teams with positive motivation and reinforcement to excell and achieve sales goals, while providing quality hospitality wellness care. LMT and Certified Neuromuscular Therapist with 17 years of experience in medical massage and luxury spa modalities. Achieved over 68% client retention rate through tailored client experiences.

Trained new therapists while maintaining five-star service standards and communication. Lead with positive reinforcement and motivation to work effectively towards higher goals. Skilled in developing innovative service protocols and managing a team of therapists effectively.

Club Director at Exhale | SALT (2026-07 – Present)

• Directed club operations, organized teams to elevate standards while enhancing member experience.
• Developed strategic initiatives to increase membership retention and engagement through community outreach and monthly events.
• Recruited and trained new hires, fostering a positive team environment focused on excellence in service delivery.
• Streamlined operations for efficiency, created a digital platform where employees could see their schedules from their phone. Created an online system where employee schedules were directly linked to HR where documentation and reports could be logged accurately.

LMT/NMT at Natural Body Spa Buckhead (2016-03 – 2026-06)

Delivering customized therapy sessions tailored to individual client needs. Trained and supported new therapists to uphold five-star service standards and quality care. Encouraged team collaboration through positive reinforcement to achieve shared goals.

Oversaw massage therapy inventory and coordinated product procurement and marketing initiatives to enhance service offerings. Contributed to development of new services, protocols, and operational guidelines to improve client experience. Self-motivated, with a strong sense of personal responsibility.

Worked effectively in fast-paced environments. Skilled at working independently and collaboratively in a team environment.

LMT/NMT at St. Regis Atlanta (2011-02 – 2016-04)

Delivered luxury services aligned with Forbes Five Diamond standards of hospitality. Customized professional treatment for individual guest needs. Met weekly product sales goals. Advanced in a competitive environment. Achieved highest client retention rate. Administered Vichy shower body treatments and wraps to enhance guest experiences. Maintained five star standard service through attention to detail and quality. Cultivated a passion for excellence in all aspects of service delivery.

LMT Teacher at Gwinnett College Sandy Springs (2011-02 – 2014-05)

• Enhanced classroom engagement through the use of interactive teaching methods, such as group projects and hands-on activities.
• Maintained accurate records of student attendance and progress.
• Managed classroom behavior effectively by establishing clear expectations, modeling appropriate conduct.
• Differentiated instruction to accommodate diverse learning needs, ensuring each student had an equal opportunity for success.

LMT/NMT at LaVida Massage Kennesaw (2010-01 – 2014-05)

• Provided Swedish, deep tissue, and medical massage to individual client needs and concerns.
• Worked effectively in a fast-paced independent and team environment.
• Excellent communication skills and positive attitude.

LMT/NMT at Sweet Apple Health Group Chiropractic (2009-12 – 2011-01)

Performed medical massage, collaborating effectively with doctors of chiropractic.

Bachelor of Science in Human Biology – Kennesaw State University (2009-10)

Certificate in Neuromuscular Massage Therapy MT008191 – Rising Spirit Institute of Massage