Lana Mar
Spa Director | Luxury Wellness & Spa Operations
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About
Spa and wellness executive with 10+ years building distinctive treatment concepts, supporting spa openings and designing premium guest experiences. Launched a residency at Aston Martin Residences, helped establish a hotel spa facial program and founded two beauty concepts. Brings an uncommon combination of service design, training, business development, marketing strategy and luxury hospitality partnerships.
Experience
Founder, Spa Residency - Aston Martin Residences
(2026)
- Opened a luxury residential spa residency and designed its facial and wellness offerings for an elevated resident experience.
- Developed the service concept, treatment menu, guest journey and resident-facing wellness activation strategy in a premium hospitality setting.
Spa Opening Team Lead - Rejuvenation Spa, Grand Beach Hotel
(2017 - 2018)
- Served on the hotel spa opening team and helped develop the facial program, treatment protocols and luxury guest-service approach.
- Supported pre-opening service planning and implementation to prepare the spa for launch.
Founder & Spa Concept Developer - Face Fit Bar
(2021 - 2024)
- Opened and developed a Miami face-workout concept, integrating facial fitness into a distinctive spa and wellness service model.
- Built treatment menus, service standards, marketing concepts and guest experiences; introduced a new service category through events, education and brand storytelling.
Founder & CEO / Experiential Director - Skin Sports Society®
(2018)
- Founded and positioned a luxury beauty and wellness company integrating spa services, experiential campaigns, professional education and consumer-facing products.
- Developed go-to-market, partnership and event strategies; built activation concepts from creative brief through budgeting, vendor sourcing, staffing, logistics, guest journey and on-site execution.
- Directed brand storytelling, social media campaigns, PR outreach and partner relationships to grow awareness and generate new opportunities.
Pre-Opening Educator & Trainer - SANA Skin Studio
(2019 - 2021)
- Supported pre-opening team readiness through esthetics instruction, treatment education and practical coaching before the studio launch.
Brand Educator & Trainer - OSEA Malibu
(2017 - 2019)
- Delivered professional skincare education, hands-on product demonstrations and protocol guidance to spa teams and accounts in South Florida.
- Supported account launches, brand awareness events and training initiatives; translated product knowledge into clear, practical guidance for professionals and consumers.
Founder & Lead Educator - Face Fitness Academy
- Founded a professional training platform and developed the Face Fitness Method, combining facial exercise, self-massage and lymphatic-focused techniques.
- Designed class structures, technique demonstrations, educational resources and certification-style learning experiences for estheticians, trainers and wellness professionals.
- Created workshop and instructor-training formats that translate specialist techniques into repeatable client and group experiences.
Beauty expert and writer - Haute Living / Haute Beauty
Speaker & Educator - International Congress of Esthetics & Spa; Premiere Orlando
Education
Florida Licensed Esthetician - Beauty Schools of America (2014)
Certified Manual Lymphatic Therapist - Academy of Lymphatic Studies (2024)
Bachelor of Arts - Foreign Languages & Education - Ukrainian State Pedagogical University (2004 - 2008)
