Taj Sudderth

Spa Director with 8+ years of experience leading luxury, corporate, and medical spa environments. Proven track record of driving consistent revenue growth, optimizing KPIs, and delivering elevated guest experiences. Expertise in P&L management, membership-based business models, and operational excellence across high-volume and high-touch service environments. Known for blending structured corporate systems with revenue-focused strategy to improve performance, retention, and brand integrity.

PROFESSIONAL EXPERIENCE

Founder & Spa Director | Wellness Operations Director

Mahaly Spa — North Carolina

2020 – Present

Directed full P&L management for a growing spa averaging ~$30,000/month in revenue

Led a team of up to 12 service providers and administrative staff, overseeing hiring, training, and performance management

Achieved ~20% year-over-year revenue growth (first 3 years) and sustained ~13% growth in subsequent years

Built and scaled a membership-based revenue model, contributing to approximately 50% of total revenue

Managed ~300 clients per month, optimizing booking strategies and service provider utilization

Implemented KPI-driven systems to track client retention, revenue per hour, and service productivity

Developed and executed marketing, content, and community engagement strategies to increase visibility and client acquisition

Curated and hosted high-impact client events and brand activations to strengthen loyalty and local presence

Maintained focus on brand integrity, elevated client experience, and operational efficiency, positioning the business for successful transition/sale

Assistant Manager (Spa Operations)

Massage Envy — North Carolina

2018

Co-managed operations of a high-volume spa with 30+ service providers, including massage therapists and estheticians

Drove membership growth and retention, the primary revenue stream, through performance tracking and client engagement strategies

Maintained and improved KPIs, booking efficiency, and provider productivity metrics

Ensured compliance with corporate standards, SOPs, and brand protocols across all operations

Led implementation of new corporate initiatives and operational updates within the clinic

Optimized use of Millennium (spa management software) to improve scheduling, reporting, and operational workflows

Played a key role in achieving and maintaining asthma-friendly clinic certification through strict adherence to compliance and operational standards

Supported local marketing and social media initiatives to increase visibility and drive client traffic

Collaborated cross-functionally to ensure alignment between operations, sales, and client experience delivery

Medical Esthetician | Laser Technician

Restoration Med Spa — North Carolina

2019

Delivered advanced aesthetic treatments, including Hydrafacial and laser-based services

Certified in CoolSculpting and additional body contouring technologies

Assisted medical injector with procedures and patient care coordination

Developed customized treatment plans focused on results-driven outcomes

Maintained strict adherence to clinical protocols and medical spa standards

Spa Director

Spa Vital at Pura Vida Wellness Club — Denver, CO

2016 – 2018

Directed operations of a luxury spa within a high-end wellness club serving high-net-worth clientele

Managed a team of 8–10 massage therapists, 4 estheticians, and front desk staff, ensuring high performance and service standards

Oversaw KPIs, service productivity, and booking optimization strategies

Achieved approximately 9% revenue growth during tenure through operational improvements and client experience enhancements

Led staff training and development, including coordination with retail and brand partners

Curated and executed exclusive wellness events and corporate spa experiences

Collaborated with wellness club leadership to enhance member engagement and cross-functional service offerings

Maintained a client base composed of approximately 60% membership clientele, reflecting strong retention and loyalty

Upheld luxury service standards and brand positioning in a competitive, high-income market

CORE COMPETENCIES

P&L Management & Revenue Growth

Luxury Guest Experience Strategy

Spa Operations & Team Leadership

KPI Optimization & Forecasting

Membership & Client Retention Strategy

Sales, Marketing & Brand Visibility

Cross-Functional Collaboration

Training, Compliance & Brand Standards

Systems Optimization (Millennium)

EDUCATION & CERTIFICATIONS

Licensed Esthetician — North Carolina

Certified in CoolSculpting & Advanced Aesthetic Treatments

Advanced training in laser treatments, Hydrafacial, and medical-grade skincare