Lane Farmer
Mindset and Character Coach
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About
I have worked within the athletic world through various avenues fro the last 10 years to help individuals develop into their full potential on and off the field. From training athletes at a high level physically and mentally, I currently strive to build meaningful relationships in order to connect, support and equip the people I work with the tools to unlock themselves to chase greatness and pursue excellence in anything they do.
Whether you play a sport or not, we all have things that hold us back in life from letting ourselves perform our best.
Experience
Summary:
A passionate Development and Mindset Coach with a strong foundation in athlete training, leadership development, and performance coaching. Recently served as a Primary Residential Mentor at IMG Academy, supporting over 50 student-athletes by fostering a positive, growth-centered environment and contributing to student engagement and development initiatives. As founder of The Formula, successfully built a client base of athletes, coaches, and parents, delivering impactful seminars, mentorship, and performance programs.
Skilled in public speaking, relationship building, and creating development strategies that drive both individual and organizational success.
Key Skills:
Presentation & Public Speaking
Athlete Development & Mental Skills Training
Mentorship & Leadership Coaching
Strategic Networking & Relationship Management
Program Development & Client Engagement
Education
I currently hold a Bachelor's Degree from Frostburg State University in Exercise and Sport Science, the study of human performance.
