Lauren Kincaid

Experienced, committed, motivated, and trusted manager currently overseeing internal performance reporting platforms as well as data management with exceptional analytical and decision-making skills. A strong work ethic, professional demeanor and great initiative has helped me to move forward throughout my career.

Advance Local/NJ Advance Media/Star-Ledger

See resume for full work history.

May 2007 - PRESENT, Jersey City, NJ/Virtual

(Advance Local - Current Role)

• Oversees team working to develop automation and AI initiatives within the digital operations team.
• Responsible for overseeing implementation of Business Advertiser Agreements (BAAs) for healthcare clients that are impacted by HIPAA.
• Manages vendor relations when onboarding new platforms or software.
• Responsible for overseeing development and design of a new internal reporting platform (SAAS product) for use by multiple local marketing groups across the country.
• Worked very closely with ops and sales leadership to ensure the final product would address the needs of both teams as well as clients.
• Overseeing data ingestion from multiple ad serving platforms into reporting platforms.
• Ensuring data integrity for all data within reporting platforms.
• Continuing to develop a project plan to upgrade the internal reporting platform to add enhanced functionality to allow for reporting and campaign tracking to be managed in a centralized platform.
• Responsible for leading and coordinating testing of feature enhancement and data integrations within reporting platforms for both the sales and operations teams.
• Developing project plan to upgrade internal reporting platform to add more relevant data based on feedback from sales teams as well as enhanced functionality.
• Worked with a visualization expert and the sales team to develop reporting visuals that would be more easily digestible for the sales team as well as customers.
• Assisted in process creation for the centralized operations team and continuing to refine and enhance the processes as the team grows.
• Coordinating with the training and sales teams to develop training materials relevant to platforms and lead training sessions with local marketing groups.
• Led the training initiative around the launch of Google Analytics 4.
• Assisted in the design of marketing materials and landing pages for internal initiatives.

New Jersey City University / Master’s Degree (Dual)

Class of 2014, Jersey City, NJ

New Jersey City University / Bachelor’s of Science

Class of 2013, Jersey City, NJ

Certificate

eCornell

December 2023