Lefeng Chen (tuhm)
Digital Market Associate
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About
Born in China and moved to San Francisco at a young age. I've graduated from SFSU with a bachelor's in business administration. Currently looking for digital marketing roles. I've completed COOP, an intensive 200+ hours digital marketing course, learning various technical skills, and doing multiple real life projects to help businesses with their online marketing.
I've also done marketing work for a sushi restaurant, a family-owned tennis club, and the SFSU Tennis club. I'm extremely interested in any entry/internship roles as I'm still quite inexperienced in this field.
Experience
Work Experience
Taikosho Millbrae, CA
Sushi Chef October 2018 – April 2022
- Revamped restaurant’s online presence by optimizing social media content and local SEO, leading to a 25% increase in reservations and foot traffic
- Designed and executed targeted promotions through email marketing and Google My Business updates, boosting customer engagement by 30%
- Managed high-volume kitchen operations while ensuring consistency in quality, efficiency, and presentation of over 100+ dishes per shift
Assistant Coach November 2016 – May 2018
- Led marketing efforts for 5+ youth tennis tournaments, implementing targeted ads through email campaigns resulting in event sign-ups by 25%
- Conducted weekly performance reviews of athletes, communicating insights and recommendations to parents; and demonstrating client relations with data reporting
- Managed logistics for youth tennis tournaments, overseeing participant check-ins, match data logging, and tournament brackets to ensure smooth progress
San Francisco State University Tennis Club San Francisco, CA
President May 2022
- Managed club events, practice, and college tournaments with over 10 schools, coordinating scheduling, communications, and external partners like the USTA
- Oversaw internal operations, including budget, documentation, and compliance, using Excel and Office Suite
- Worked cross-functionally with club officers (VP, Treasurer, Secretary, Safety Officer) to ensure the club functions smoothly with effective communication and proper delegation of responsibilities
Education
San Francisco State University, Business Administration San Francisco, CA
Bachelor of Business in Administration May 2024
