Liz Hammond
Digital Marketing Expert & Content Creator
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About
I am a results-driven digital marketing expert with a decade of experience in elevating brands online. My expertise spans diverse industries, where I have effectively supercharged marketing strategies, acquired new customers, and boosted conversions.
Experience
Digital Marketing Manager | Evolution Power Tools
Chicago, IL | November 2022 - June 2023
- Strategized and executed diverse digital marketing campaigns, including CRO, SEO/SEM, Email, Social Media, and Paid Advertising.
- Spearheaded successful email and social media campaigns, significantly improving customer retention and engagement.
- Oversaw influencer partnerships, successfully expanding the brand's reach and audience engagement.
Chicago, IL | September 2021 - August 2022
- Independently developed and implemented the organization's marketing strategy, editorial calendars, and content creation.
- Managed the production and execution of diverse marketing assets, including social graphics, videos, sales materials, blog articles, e-books, and direct-mail campaigns.
Chicago, IL | September 2019 - September 2021
- Oversaw marketing strategy for wholesale and retail product lines, including email marketing, web design, and social media management.
- Spearheaded the successful launch of retail e-commerce CPGs, achieving recognition as Amazon's "Top 50 Best-Selling Edible Gifts."
- Independently re-designed the company website, driving digital product sales by over 11,000 percent.
Chicago, IL | October 2015 - December 2018
Provided strategic leadership for global marketing teams, launching and managing initiatives that positioned the brand as an industry thought-leader.
Designed, planned, and launched the company's successful global marketing strategy.
Trained and managed remote marketing teams, adapting strategies across global markets and presenting results at quarterly board meetings.
Directed company video series from São Paulo, Brasil, featuring top-tier industry leaders.
Marketing Director | Capright
Chicago, IL | October 2014 - October 2015
Built brand awareness and preference for Capright's professional services by directing communications and digital marketing strategies.
Education
West Virginia University, B.A.
Entrepreneurship, English Literature & Communications
Morgantown, WV | 2012
