Loreen OConnell
Art Director / Marketing Manager
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About
Marketing Manager and Art Director with 15+ years of experience leading integrated marketing strategies, brand stewardship, and go-to-market execution across B2B, B2C, healthcare, retail, and consumer products. Proven success driving brand growth, campaign performance, customer journey optimization, and cross-functional alignment. Expertise in multi-channel marketing, marketing operations, vendor and budget management, and data-informed decision-making to improve engagement, efficiency, and revenue impact.
Experience
SKILLS
Marketing Strategy & Management
Marketing Strategy, Brand Management, Integrated Marketing Campaigns, Go-to-Market Strategy, Campaign Planning & Execution, Customer Journey Mapping, Market Positioning, Stakeholder Management, Cross-Functional Collaboration, Budget Management, Vendor & Agency Management, KPI Tracking, Performance Optimization
Channels & Tactics
Content Marketing, Email Marketing, Digital Marketing, Website Management, Search Engine Optimization (SEO), Direct Mail, Out-of-Home (OOH) Advertising, Event & Trade Marketing, Sales Enablement, Product Marketing, Lifecycle Marketing
Marketing Technology & Tools
HubSpot, Mailchimp, Constant Contact, Hootsuite, WordPress CMS, Google Analytics (foundational),
Adobe Creative Suite, Figma, Canva, PowerPoint, Excel, Basic HTML & CSS, Accessibility (WCAG)
Education
Bachelor of Science in Marketing (Digital Marketing)
Southern New Hampshire University - Summa Cum Laude, GPA 4.0
Illustration & Graphic Design
Dawson College, Montreal, Quebec (3yr professional diploma)
