Luíza Patrício

Brazilian brand graphic designer with a concept-first process rooted in Bauhaus principles of form, function, and intention. I start from traditional materials: doodles, experiments, photographs, before anything digital. My work is built around a real human truth, not a visual trend.

Brand Designer at Grassroots Athletics Co (2026-03 – 2026-05)

• Transform briefs into concepts for the brand guidelines, presenting ideas such as color system, typography hierarchy, and logo.
• Research and insight into visual storytelling across digital platforms, translating brand values into editorial-style narratives with marketing campaign reach across partner clubs and athletic communities.
• Partnered directly with the founder to define the overarching creative direction, incorporating creative solutions to refine strategic positioning for the US market.

Inventory Operations Assistant at Party Fair (2025-06 – 2026-01)

• Maintained a structured inventory, managing workload and ensuring operational accuracy during peak seasonal periods.
• Consulted with customers to assess their specific needs, translating inquiries into tailored product solutions.
• Optimized daily operations by seamlessly balancing back-end administrative workflows with front-facing client communications.

Creative Production Coordinator at Purpurina Carnaval (2023-08 – 2024-05)

• Coordinated production logistics for a campaign photoshoot, delivering 60+ styled looks within structured timelines.
• Directed cross-functional communication among photographers, stylists, and post-production teams to facilitate seamless execution of campaign deliverables.

Bachelor's Degree in Design – Faculdade Méliès (2025)

Associate Degree in Visual Arts – Instituto Federal de Pernambuco (2021)