Luke La Vine

A transdisciplinary strategist with a proven international track record, Luke possesses expertise in digital communications that spans over a decade. His track record includes architecting high-impact marketing strategies and developing compelling content. Considering the modern communication landscape's granular and holistic dimensions, Luke cultivates a high-performing team environment, consistently delivering projects that inspire, inform and include.

His leadership style emphasizes context, equity and growth within his team with a deep desire to win together.

Digital Marketing Strategist - International Church of the Foursquare Gospel - Los Angeles, CA

(2025-01)

• Formed and executed communication strategies across 8 unique sub-organizations to form one cohesive story.
• Developed and executed digital marketing strategies to enhance online presence.
• Collaborated with creative teams to design impactful marketing materials and content.
• Led workshops on digital marketing trends for both national and international staff training and development initiatives.

Owner/Head of Strategy - Yogurt Culture - Fort Collins, CO

(2019-08)

• Captured and edited visually stunning photographs for clients' use on advertising assets for multifaceted marketing campaigns.
• Planned and executed dozens of paid social strategies for unique clients and businesses with varying goals.
• Created and implemented email campaigns that increased clients' sales, community development and customer retention.
• Continually maintained and improved the company's reputation and positive image in markets served through content creation and digital communication campaigns.
• Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns to clients and their business partners.

Manager of Digital and Social Media Communications - International Church of the Foursquare Church - Los Angeles, CA

(2021-04 - 2025-01)

• Ideated, developed and executed marketing initiatives for an audience of 11-12 million members, in 10+ languages, throughout 146 countries.
• Directed all photography at 10+ national events, ranging from 100-7,000 attendees.
• Created systematic workflows and project management between key stakeholders across nine sub-organizations within the parent organization.
• Synthesized weekly, monthly, annual, and campaign-specific reports to identify KPIs and innovate future content to improve exposure by at least 34%, year over year, for four years straight.
• Created, implemented, and optimized social content for paid social campaigns to deliver ROI goals for key events, major headline stories, and news updates.
• Developed and implemented a consistent 14%+ click-through rate paired with a 74% open rate in email campaigns to a weekly audience of 84,658 national addresses.
• Conducted research to determine current benchmark trends and audience preferences and successfully implemented with key stakeholders for content rollout across five unique communications mediums.
• Consistently worked with Executive and Presidential-level stakeholders in a high-trust environment to maintain the clearest communication of goals and directives.
• Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
• Monitored campaign performance metrics to assess effectiveness and recommend improvements.
• Led team in executing operational strategies to enhance productivity and efficiency.
• Managed a team of designers, photographers, videographers, project managers, web developers and content writers to tell countless cohesive stories across various physical and digital communications outlets.

Director of Community + Youth Development - East Hill - Gresham, Oregon

(2017-04 - 2019-11)

• Created and executed events for attendees numbering 1,000-4,500.
• Spoke publicly in front of large audiences (1,300-3,000) while following programming to communicate events, updates and other various information.
• Strategized best practices for community engagement, involvement and education for a community of 427,000 people.
• Developed communication strategies through mediums of print, mailers, emails, social media, and other digital mediums.
• Collaborated with church leadership to develop strategic plans for ministry growth and expansion.
• Developed short and long term communication plans applicable for various audiences.
• Revitalized social media profiles direction with new and interesting content to grow audiences and create engagement.
• Coordinated meetings between project members and key stakeholders to develop ideas, discuss progress, and set long and short term goals.

Recruitment Marketing Coordinator - Life Pacific University - San Dimas, CA

(2013-09 - 2017-05)

• Assisted with the development of event strategies and tactical plans to promote the accomplishment of marketing and recruitment goals.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
• Created product positioning and messaging to differentiate products in the market and expand visibility.
• Supported marketing programs and campaigns with innovative content and messaging to drive demand.
• Revitalized social media profiles direction with new and interesting content to grow audiences and create engagement.
• Coordinated meetings between project members and key stakeholders to develop ideas, discuss progress, and set long and short term goals.

Product Education and Marketing - Nutrex Hawaii - San Diego, CA

(2013-01 - 2013-10)

• Communicated value and position to 20+ local sales teams and developed tools to support the selling process.
• Cultivated a strong sense of community among product users and developed strong communication strategies based on prior results to gain new leads and audiences to promote brand awareness.
• Demonstrated strong organizational and time management skills while managing over 20 unique product distributors and retailers covering all of San Diego County.
• Retained clients to build brand awareness and generate leads through product education for public and private audience use.
• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
• Developed product and solution positioning, messaging by prospective buyer role, and methods to overcome competitive objections.

Bachelor of Arts - Life Pacific University (2013-08 - 2017-05)