Lynette Rodriguez

Strategic Partnerships & Revenue Leader with 19+ years building strategic partnerships, leading enterprise sales, and accelerating go-to-market motions that enhance the implementation and management of partner-sourced pipelines from zero to better deliver sustained quota performance. Core competencies include quota retirement, joint account planning, partner enablement, executive relationship building, and strategic sourcing.

Vice President of Sales at Jefferson Frank (2025-12 – Present)

• Engineers Jefferson Frank's AWS co-sell motion from zero establishing active field relationships with AWS account managers, PSMs, and Solutions Architects across all US segments; created structured co-sell engagement models, and joint enterprise account cadences.
• Develops customer-facing roundtable discussions co-hosted with AWS field teams, generating qualified pipeline while positioning JFI as a trusted ecosystem partner; co-sponsored AWS local office events across four (4) markets, compressing relationship-building timelines.
• Spearheads AWS Marketplace-attached revenue through Talent Edge, converting direct-close engagements into Marketplace-routed transactions using EDP buydown mechanics and quota retirement to create dual-sided commercial incentives surpassing $4M in value.

Senior Account Executive & Team Mentor at Labra.io (2025-02 – 2025-12)

• Brought Ingram Micro into the Labra ecosystem by leveraging a prior relationship, securing one of the world's largest technology distributors as an official Labra partner; contributed to Labra's expansion into the Microsoft Marketplace, giving sellers a single pane.
• Contributed to ibex labs / Labra.io earning AWS Premier Tier Services Partner status and the 2025 AWS MSP Partner of the Year award, the highest recognition in the AWS partner ecosystem; led full-cycle SaaS sales partnering with C-level buyers on marketplace.
• Introduced a consultative selling framework leading with marketplace education before product positioning, increasing prospect engagement and shortening early-stage sales cycles by +45% while scaling and growing a team of Account Executives enterprise wide.

Mid-Enterprise Account Manager at HiBob (2022-09 – 2025-02)

• Surpassed quota by 125%+ through strategic outbound campaigns and partner-influenced revenue via VARs and distributors building repeatable co-sell motions that increased deal velocity and extended market reach beyond direct selling across the enterprise.
• Elected as the first Strategic Account Executive in the company's history, built the organization's first formal partner-influenced pipeline and territory strategy from scratch, replacing reactive direct selling with a scalable channel-assisted model in <15 months.
• Designed demand-generation frameworks and data-driven territory management approaches in partnership with executive leadership; introduced partner-influenced selling models at both organizations that extended market reach and created scalable top-of-funnel.

Senior Account Executive at Hopin (2021-01 – 2022-09)

• Managed full-cycle SaaS sales within a hypergrowth technology company specializing in virtual and hybrid event solutions, consistently exceeding quota by 225% through strategic prospecting, consultative selling, and account expansion initiatives.
• Built and managed relationships with executive stakeholders across marketing, communications, HR, and operations teams, helping organizations reimagine audience engagement, digital experiences, and event strategy through scalable technology solutions.
• Partnered cross-functionally with internal sales, customer success, and product teams to navigate complex buying cycles, strengthen customer adoption, and drive long-term revenue growth during a period of rapid market expansion under <12 months of tenure.

Regional Sales Account Executive at Ex Libris (2018-01 – 2021-01)

• Exceeded quota attainment by 120%+ and earned President's Club recognition while managing complex enterprise SaaS sales cycles across the higher education technology market, including multimillion-dollar opportunities and long-term institutional partnerships.
• Built trusted relationships with university executives, academic leaders, and operational stakeholders by aligning cloud and mobile technology solutions to digital transformation initiatives, student engagement priorities, and institutional growth objectives.
• Led consultative, enterprise-level sales engagements involving multiple decision-makers, lengthy procurement cycles, and strategic solution discussions, helping strengthen market presence and expand long-term customer value through a relationship-driven approach.

Large Enterprise Account Manager at Vertias Technologies LLC (2012-01 – 2017-12)

• Oversaw end to end operations for large enterprise technology accounts across cloud, data, and security solutions, consistently driving revenue growth, expanding strategic partnerships, and supporting multimillion-dollar contracts with high-profile global clients.
• Delivered 150%+ quota attainment across four consecutive years by leading complex enterprise sales cycles, identifying expansion opportunities within existing accounts, and aligning solution strategies to evolving customer business priorities across markets.
• Built and maintained executive-level relationships with key decision-makers and cross-functional stakeholders, collaborating closely with internal sales, technical, and support teams to strengthen customer retention, improve client experience, and drive long-term growth.

Sales Relationship Account Executive at CenturyLink (2007-01 – 2012-01)

• Directed a $3M+ portfolio of customer accounts across the telecommunications sector, driving consistent revenue growth through consultative selling, strategic account management, and solution alignment focused on customer business objectives.
• Supported 90%+ customer retention rates by building long-term relationships with business clients, identifying expansion opportunities, and increasing adoption of multi-service telecommunications solutions across existing accounts year over year (YoY).
• Established cross-functional relations with sales, technical, and customer support teams to improve service delivery, resolve client challenges, and contribute to territory performance goals, helping support year-over-year revenue and customer satisfaction growth.

Bachelor of Science in Business and Information Management – Seminole State College