Wayfinding Researcher at SCADpro x FIFA World Cup (2026-01 – 2026-03)
- Tasked with improving attendee navigation at Mercedes-Benz Stadium ahead of the 2026 FIFA World Cup, conducted on-site wayfinding research to identify where fans and event visitors experienced the most friction.
- Developed signage concepts targeting those friction points and delivered tailored navigation recommendations, giving stadium stakeholders a clear plan to reduce visitor confusion during the tournament.
UX Research & Design at SCADpro x Porsche (2025-03 – 2025-05)
- Partnered with Porsche to improve its connected app-to-vehicle ecosystem; conducted competitive analysis and user research to uncover gaps in the existing mobile experience.
- Translated research findings into high-fidelity, end-to-end Figma prototypes, resulting in a cohesive mobile experience concept for the connected vehicle ecosystem.
Process Book Designer at SCADpro x Twilio (2025-03 – 2025-05)
- Partnered with Twilio, contributing to a cross-disciplinary effort to improve its SMS/conversational messaging product by researching user needs across chat-based communication flows.
- Documented design iterations in a process book, giving the team a shared reference that informed ongoing platform improvements.
Product Designer at SCAD UX 360 (2025-01 – 2025-03)
GYM GO
- Tasked with unifying the visual language of a fitness app prototype, built a mobile design system — including color palette, typography scale, spacing rules, and reusable button/component patterns.
- Applied the system consistently across onboarding and gameplay screens, resulting in a cohesive, scalable UI ready for further iteration.
Graphic Designer at SCAD GD Media Management (2025-01 – 2025-03)
Books & Hotel Boutiques
- Designed a geometric book cover inspired by Transformers comics, executed in Adobe InDesign, giving the title a distinct visual identity.
- Researched the music and media of the 1980s to develop branding and menu concepts for a conceptual hotel boutique, building custom color palettes that captured the era's aesthetic.
Graphic Design Coursework at SCAD (2022-01 – 2023-05)
- Completed typographic and introductory graphic design studio coursework, designing professional posters, logos, and brand identities in Photoshop, Illustrator, and InDesign.
- Produced brochures, books, and envelopes in InDesign inspired by Dutch Design artists, focusing on typographic spacing and layout to strengthen foundational design skills.
