Maddie McKay

MADELYNNE SPRING

Marketing & Communication Specialist | Brand Experience Creator

Recent College of Charleston graduate with a BA in Communication and Marketing, specializing in brand marketing, customer service, and media coordination across beauty, hospitality, and luxury industries.

Key Experiences

• Managed operations and enhanced customer engagement at a top-rated Charleston ice cream shop
• Grew social media presence for renowned beauty salons
• Led media campaigns for the prestigious Charleston Wine + Food Festival

My solo international travels have honed my understanding of global markets and connecting with diverse audiences. I excel in creating marketing strategies that craft memorable experiences, not just sell products.

Media Coordinator (2023-2024): Developed marketing strategies and communication materials for Charleston Wine + Food, enhancing brand visibility and engagement through media coordination and impactful campaign briefs.

Salon Manager (2023-2024): Streamlined operations and enhanced customer satisfaction at The Beacon Beauty by managing scheduling, addressing client concerns, and maintaining inventory.

Shift Leader (2021-2024): Supervised a high-energy team at Off Track Ice Cream, ensuring smooth operations, exceptional customer service, and a social media following growth of over 10,000.

• Bachelor of Arts in Communication and Marketing (2020-2024): College of Charleston, Charleston, SC.
• High School Diploma (2016-2020): Chapin High School, Chapin, SC.
• Study Abroad Program (2023): Program in Marketing and Sustainable Business in Florence, Italy