Madison Delgadillo
Sales & Marketing Professional | Healthcare & Senior Living
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About
Results-driven Sales and Marketing professional with proven success in assisted living and memory care communities. Experienced in guiding families through complex healthcare decisions, building referral networks, and driving consistent occupancy growth. Known for compassionate communication, strong community relationships, and data-driven sales strategies.
Experience
Sales & Marketing Director - The Legacy at Falcon Point
(2023-06)
Lead all sales and marketing efforts for an assisted living and memory care community
- Guide families through the senior living decision process with empathy, education, and trust
- Increased community occupancy from 55% to 96% between 2023 and 2025
- Achieved consistent monthly move-ins, sustaining long-term census growth
- Developed and maintained strong referral relationships with healthcare providers and community partners
- Executed outside marketing initiatives including tours, networking events, and community outreach
- Managed CRM databases to track leads, follow-ups, tours, and conversion metrics
- Represented the community through active involvement in local organizations and leadership programs
Concierge & Sales Associate - The Legacy at Forest Ridge
(2022-04 - 2023-06)
- Supported sales efforts by assisting families with inquiries, tours, and follow-up communication
- Delivered high-quality customer service to residents, families, and prospective clients
- Participated in outside marketing and community outreach initiatives
- Maintained accurate CRM data to ensure effective lead management and follow-up
- Built trusting relationships with families during emotional decision-making periods
Data Entry Associate - D and D
(2020-07 - 2022-01)
- Entered and maintained merchandise data with a high level of accuracy
- Tagged and added new merchandise to internal systems
- Reviewed and analyzed invoices to align with accounting records
- Handled cash transactions and supported daily financial operations
- Performed consistent computer-based administrative work in a fast-paced environment
Education
Associate degree - San Antonio Community College
Associate degree - Lakeview Community College
