Maggie K.

Partnerships-leaning operator with deep experience owning strategic client relationships, driving upsell opportunities, and building the systems that make delivery and renewals predictable. Blend of account leadership and process design, from running implementations and enablement to translating stakeholder needs into clear plans. Thrive in established, people-first teams where execution and operating cadence matter.

Founder & Principal at Fractional Magic (2024-06 – Present)

Founded and grew a fractional operations consultancy from the ground up, building and managing a concurrent multi-client portfolio spanning media, publishing, and gaming.

• Own full business operations as a solo practitioner (business development, contracting, pricing, invoicing, and capacity planning) while sustaining consistent delivery quality across the roster.
• Developed repeatable engagement models and service packaging that let the practice onboard and support multiple clients simultaneously without added headcount.
• Grew the business primarily through referral and reputation, converting initial project-based engagements into recurring retainer relationships.

Account Management Team Lead at ZenPilot (2022-07 – 2024-06)

Led the account management team, overseeing complex client implementations from initial design through delivery and upsell strategy.

• Maintained a 9.2 NPS while managing ~22 concurrent clients and sustaining 85%+ utilization.
• Built and maintained the ZenPilot Training Center with 10+ hours of recorded training, 100+ FAQ articles, and daily cohort calls for clients across implementation stages.
• Managed a portfolio of strategic accounts collectively worth ~$800K at any given time and partnered with leadership on cross-functional alignment across four core offerings.

Content Strategy Manager at Radio Systems Corporation (2021-03 – 2022-07)

Developed and executed a cohesive content strategy across multiple touchpoints to support brand storytelling and the customer journey.

• Streamlined content operations across 600+ product pages (descriptions, ad copy, manuals), standardizing workflows and improving cross-team consistency.
• Conducted customer research (intercepts, data analysis, online review monitoring) to translate insights into messaging and experience improvements.

Director of Operations at FUNYL Commerce / Kellyco Metal Detectors (2019-12 – 2021-03)

• Conducted SEO analysis and delivered data-driven recommendations to improve organic search performance across 300+ product pages.
• Developed and executed promotional calendars across blog, email, and social channels to streamline planning and distribution.
• Partnered cross-functionally with purchasing, e-commerce, and sales to align full-funnel initiatives and execution.

Marketing Director at Lirio, LLC (2018-01 – 2019-12)

• Implemented HubSpot and analytics tooling to measure performance and inform optimization across campaigns and channels.
• Designed and managed integrated marketing campaigns across healthcare, energy, and financial sectors, improving go-to-market execution and internal alignment.
• Led and coached a team of four through a rebrand consolidating three brands into one, delivering on timeline and stakeholder expectations.

Marketing Director at The Tennessean Personal Luxury Hotel (2016-10 – 2018-01)

• Managed digital marketing programs (display, email marketing, SEO, PPC) and tracked ROI across a $150K budget.
• Partnered with Sales and Revenue Management leadership to set strategy and adjust programs to market demand post-opening.
• Owned website content and imagery updates to ensure accurate information and a consistent guest experience.

Marketing Director at Costa d'Este Beach Resort & Spa (2015-02 – 2016-10)

• Managed marketing operations for a 94-room celebrity-owned resort, spa, and restaurant with a $130K budget.
• Built locally focused marketing programs to drive incremental annual sales for food & beverage and spa outlets.
• Streamlined email marketing production by creating and delivering content to a corporate agency for distribution to the guest database.

Social Media and Content Creator at Freelance (2011-03 – 2015-02)

Created social media and content assets for clients; managed content calendars and channel-specific copy.

Content Editor at Internet Brands (2011-03 – 2013-03)

Edited and published web content for a remote team, ensuring quality, consistency, and on-brand communication.

Bachelor of Arts in English Literature – Florida State University