Multimedia Designer - INTUIT (Magnit Global)
(2017-12)
- Create, strategize, traffic, & market display, video, & rich media ads on Google, YouTube, Facebook, Amazon, Instagram, Yahoo, LinkedIn, SnapChat, TradeDesk, etc for QuickBooks online acquisition.
- Drive projects, manage creative budget, create assets, create and edit copy, images, video, record voice-overs, compose and produce music, & create animated gif & HTML5 files using recording studio, & various AI tools: Celtra, Adobe GenStudio, Adobe Suite, Figma, Google Vids, Claude, etc.
- UAT test landing pages, create static & video assets for display promos for SAAS QuickBooks Online, Enterprise, Self-Employed, Payments, Payroll, Live, Accountants, POS, etc.
- Slash campaign deliverable timelines from 6 weeks to a few weeks/days by expediting agency workflows or by bypassing agencies & self-creating assets using various tools & generative AI.
- Collaborate with internal & external teams to manage feedback, legal requirements, approvals, etc.
Digital Content Specialist - VERIZON (Bartech Service Group)
(2016-11 - 2017-12)
- Test & QA Video assets (300 avg) daily using voice recognition device & documenting errors.
- SME on Startover Rules for ABC, CBS, Disney, Viacom, Hallmark, & other networks via JIRA & ONIT
- Program AdMarking, & Ad Insertions on Verizon's FIOS system via ONIT & FreeWheel
- Onboard & program video content by creating subscription packages across multiple channels.
- Troubleshooting & QC'ing content & metadata across various channels & streaming services.
- Perform content publishing tasks & create exception rules for video content in (CMS) ONIT.
- Monitor linear channels for errors, report bugs, test searches, via ONIT
Campaign Management Specialist - QUIXEY.COM (Johnson Service Group)
(2015-06 - 2016-05)
- Responsible for programming, SEO targeting, & launching Sponsored App Campaigns on mobile web for Android & IOS using CMS, internal & 3rd party DSPs & DMPs with an emphasis on marketing gaming & ecommerce apps to drive CPI, ROI, LTV, UA, & other KPIs. Averaged 10 campaigns a week.
- Responsible for programming RTB, keywords, targeting, on platforms such as Twitter, Yahoo Gemini, iAd, Google Adwords, Opera, InMobi, Pocketmath, & other Android, IOS, & Windows platforms.
- Build ad tags, tracking & impression links using JavaScript, Sublime, Postman, etc.
- Generate Performance Reports using Excel, Google Sheets, PowerPoint for global campaigns.
- Construct daily, weekly, monthly metrics & dashboards containing charts, pivot tables, & reporting analysis to clients & internal teams using BIs, DSPs, & DMPs such as Tableau, GoodData, Appia, Applift, ClicksMob, Mobpartner, AdAction, Motive, Adjust (Tune), Opera, InMobi, ApsFlyer, IronSource.
- Manage finance reconciliation process for client's AP team as well as Quixey's finance team
- QA & Test apps, landing pages, & UX on web & mobile Android & IOS.
- Write JIRA tickets for engineering to troubleshoot & fix issues as well as assign jobs to other depts
- Market merchandise on Gilt.com, Expedia.com, & StubHub.com
- Collaborate with cross functional teams (product, marketing, engineering, finance) to troubleshoot, identify business opportunities, and deliver results according to KPIs.
- Curate Programmatic DeepView Cards & recommend improvements of UI to engineering using JIRA.
- Monitor & record App consumer experiences & provide recommendations for demo apps for Sales.
- Research & report on industry trends & provide analysis to AdOps team on industry happenings.
Senior Campaign Manager/Program Manager - COUPONS.COM
(2008-09 - 2014-04)
- Responsible for campaign fulfillment and asset delivery of 260 Accounts (most in the company) Top accounts include: 20th Century Fox, NBC Universal, L'Oreal, Campbell's, Hasbro, etc.
- Slash company turn around time from 5-7 business days to 3-5 business days.
- Increase incremental revenue 15% by proposing Change After Approval & Out of Production fees.
- Assign new campaign insertion orders in Business Operations using Salesforce & Access to control calendar timelines & ensure campaigns exceed quality assurance standards by providing Final level QA resulting in 99.8% - 100% annual accuracy, highest among Campaign Managers.
- Program Campaigns across various channels: Facebook, Google, Youtube, Twitter, email, website, direct mail, mobile, CPC, & banner campaigns resulting in most varied campaigns amongst all CMs
- Provide 1st level escalation & technical support, customer service & training to clients, agencies, & Account Managers using external facing systems & troubleshoot HTML of proper coding.
- Analyze metrics & recommend SEOs to enhance performance using Sales Force CRM & internal proprietary reporting tracking systems resulting in increased incremental revenue.
- Analyze campaigns using social media listening on Facebook & provide recommendations to client to improve consumer experiences & lessen drop-off by 15%.
- Participate in User Acceptance testing to ensure quality and functionality of system enhancements, and participate in time tracking exercises to improve process efficiencies using Access & JIRA.
- Research and develop standard documents for operations & presentations to team on SOPs for product setups & proper implementations resulting in becoming the SME on most products.
- Team Lead - Interview, train & advise Campaign Managers, Account Managers & Production Specialists to navigate product requirements & SOPs which increased launch times by 10-15%.
Advertising Representative - SAN JOSE MERCURY NEWS
(1998-06 - 2008-03)
- Inside Sales Rep/Support to Coldwell Banker, Sereno, C21 Champion, Keller Williams Real Estate advertising accounts having annual Sales of $1.5 million (largest volume in real estate).
- Sell and act as liaison between customers and SJ Mercury News departments which resulted in Only Sales team to make advertising goal 10 of 12 months in 2006.
- Designed tracking system of sales which resulted in Real Estate Advertising 2006 Annual Sales Winner.
- Responsible for maintaining database, tracking of advertisements, agents, and sales which resulted in the 2001 Most Outstanding Sales Support nominee for National Association of Newspapers.
- Write proposals, provide consultation, and customer support for effective advertising campaigns, keywords, set-up, targeting of displays, and run time of ads.
- Create & launch B2B email & B2C display ad campaigns resulting in several Monthly Sales Awards.
- Set up new accounts and build relationships with internal & external customers to improve results.
- Design, layout, & edit print, online, & display ads. Create headlines, write copy, & edit images.
- Process & create real estate photos & agent video ads (Most in the company).
Multimedia Producer/Recording Engineer/Composer - PACIFIC DREAM PRODUCTIONS
(1994-01)
- Compose, produce, & arrange music for music videos using Corel Video Studio, After Effects, Photoshop, Sony DSLR & GoPro cameras, Roland VS2480, Roland JV8800, & other sound libraries.
- Create & Manage video & music content on www.youtube.com/majicconner whereby accumulating the Highest Rated & Most Watched Keytar Videos. Sound Design, Special FX, lighting, editing film & images.
- Produced & recorded 5 albums. Accomplished keyboardist, vocalist, arranger, composer, & songwriter with ASCAP. Keyboard instructor. Actor & Voice-over Artist for theatre, TV, & radio commercials.
- International Praise & Worship leader for various church conferences & missions.
