Margareth Herrera

I’m a graphic designer and production specialist with extensive experience in print production, prepress, packaging artwork, mechanicals, color management, retouching, and quality control. I’ve also led production teams, coordinated with vendors, managed deadlines, and prepared accurate, press-ready files. I bring a strong eye for detail, practical problem-solving skills, and a collaborative approach to every project.

Portfolio: https://www.mpherrera.com/portfolio

Freelance Senior Production Designer at MH ProDesign LLC (2024 – Present)

• Establish project budgets; manage timelines, communication, revisions, & delivery of clean, vendor-ready files.
• Provide production design, digital imaging, mechanicals, proofing, & quality control.
• Partner with entertainment networks to size images, build interface skins, & package final assets to platform, engineering, or vendor specifications.
• Create production-ready art for small businesses, including logo refinement, color & font management, & artwork for print & digital use.
• Ensure all deliverables meet brand standards, technical requirements, & quality expectations across formats using advanced Adobe Creative Suite skills & strong attention to detail.

Production Director at Manhattan Marketing Ensemble (2018 – 2024)

• Managed timelines, coordinated with vendors, & advised on production needs for smooth execution.
• Established quality control guidelines, approved proofs, & oversaw printer output & maintenance.
• Streamlined filing systems, set up FTP workflows.
• Trained teams on new machines and processes.
• Composed & retouched final artwork & spearheaded a seamless transition from office to remote work.
• Delegated tasks, managed schedules, & conducted staff evaluations to maintain efficient team operations.

Production Operator at Manhattan Marketing Ensemble (2015 – 2018)

• Trained freelancers.
• Executed quality control between job rounds.
• Designed diestrikes for custom pieces.
• Mechanicalized jobs to specifications.

Freelance Production Artist at Manhattan Marketing Ensemble (2013 – 2015)

• Mechanicalized jobs to specifications.
• Incorporated revisions in final mechanicals.
• Created PDFs for release.
• Produced certified color proofs.

General Manager at Sound Response Inc. (2007 – 2013)

• Helped develop & maintain company website.
• Introduced monthly company reconciliation.
• Implemented quarterly profit & loss reports.
• Responsible for managing clients accounts.
• Processed invoices & payments.
• Formulated bid proposals.
• Managed payroll & taxes.
• Processed orders.

Graphic Designer at NYPY Signs (2009 – 2009)

• Designed logos, letterheads, E-cards, & sell sheets.
• Conceptualized POSM & OOH media.
• Trained staff & managed schedules.

Paginator/Graphic Designer at SourceMedia/The Bond Buyer (2003 – 2006)

• Designed magazine templates.
• Created graphics to accompany articles.
• Assisted in production of paper & supplements.
• Collaborated with 3rd parties to obtain assets.

Bachelor of Technology in Communication Design – CUNY New York City College of Technology

Associate of Arts and Sciences in Advertising Design – CUNY New York City College of Technology