Maria J Baldwin
Director of Sales & Marketing | Senior Living & Memory Care Growth Leader
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About
Strategic senior-care growth leader and LVN with 20+ years of experience in memory care, senior living, post-acute services, and healthcare business development. Expert in census growth, move-in conversion, referral development, and family decision support. Proven ability to build hospital and physician partnerships, lead community outreach, and manage CRM-driven sales pipelines.
Known for dementia-informed communication, emotionally intelligent family engagement, and cross-functional collaboration with clinical and operations teams.
Experience
Director of Growth & Strategic Partnerships - Compassionate Wound Care – Mobile Advanced Wound Care
(2026-02)
- Lead multi-state growth strategy, expanding partnerships with senior living communities, hospitals, home health agencies, and physician groups.
- Develop referral pipelines that increase patient volume and strengthen market penetration.
- Conduct clinical-informed outreach and education that builds trust with families, caregivers, and healthcare leaders.
- Collaborate with clinical teams to ensure seamless transitions — directly supporting memory-care expectations for move-in readiness and family satisfaction.
- Strengthen brand visibility through targeted outreach, strategic messaging, and community influence.
Medicare Sales Agent | Licensed Life & Health Insurance Agent
(2024)
- Built partnerships with senior centers, providers, and community organizations to expand Medicare Advantage enrollment.
- Delivered educational sessions simplifying complex insurance decisions for seniors and caregivers.
- Consistently exceeded sales expectations through consultative, relationship-based engagement.
Director of Admissions & Marketing - Skilled Nursing, Home Health, Hospice, Home Care
(2015 - 2023)
- Directed census growth, admissions, and sales strategy across multiple post-acute organizations serving seniors with cognitive and medical needs.
- Built and maintained referral pipelines with hospitals, physicians, discharge planners, and case managers, driving sustained occupancy increases.
- Led tours, family consultations, and care-planning discussions using a clinically informed, empathetic approach aligned with memory-care decision pathways.
- Managed CRM tracking, lead follow-up, and conversion workflows to optimize move-ins and shorten sales cycles.
- Designed marketing campaigns and community outreach initiatives that elevated brand visibility and strengthened market position.
- Partnered with clinical and operations teams to ensure smooth transitions, high satisfaction, and strong retention.
Community Liaison & Patient Care Coordinator - Various Southern California Roles
- Cultivated long-term partnerships with healthcare providers, senior organizations, and community leaders.
- Coordinated care plans bridging clinical needs with family priorities — essential for memory-care placement conversations.
- Enhanced brand visibility through outreach events, education, and relationship-driven engagement.
