Group Lead Designer - Minds + Assembly - Remote
(2023-01 - 2026-01)
- Served as Brand Steward for blockbuster brands VYVGART and VYVGART Hytrulo, ensuring consistency and excellence across all creative communications and brand touchpoints
- Led large-scale design initiatives including congress experiences, campaign refreshes, and integrated multichannel activations that strengthened brand presence and engagement
- Played an integral role in guiding the brand team through product launches, label updates, and key regulatory-driven creative adaptations
- Contributed to brand creative concept development from ideation through final execution, collaborating closely with cross-functional teams to deliver impactful campaigns
- Developed high-level creative pitch concepts and strategic campaign ideas, including annual tactical planning initiatives aligned with broader business objectives
- Mentored and managed junior designers to maximize creative potential, improve workflow efficiencies, and elevate overall team performance while providing resource allocation support across the creative department
Group Art Supervisor - CDM NY
(2022-01 - 2023-01)
- Brand steward on blockbuster brand Inlyta. Lead and establish refreshing creative direction across multiple work streams
- Contribute creative direction, brand development and tactical execution aside Associate Creative Director through Tarpeyo's HCP and Patient launch
- Establish client trust through the ideal of collaborative partnerships leads to synergistic relationships
- Collaborate with Project Management to ensure creative resources properly align to scoped projects
- Openly discuss ways to improve metric and resource tracking with Agency Leadership. Ideas such as implementing weekly status meetings as an agency practice. Requesting department allocations be negotiated with creative leads prior to project kick-offs and client sign-off have already shown improvement in planning, resourcing and account alignment
- The big idea: Participate in pitch, campaign concept and tactical planning initiatives. Push creative into new territory. Problem solve challenging briefs into highly crafted visuals
- Lead and mentor creatives to push craft, client engagement, adapt new software and become more efficient Art Directors
Art Supervisor - CDM NY
(2018-01 - 2020-01)
- Lead creative for CDM in a partnership with BBDO, NY called HealthWorks on AstraZenica's consumer oncology brands Imfimzi and Tagrisso
- Contributed to refreshing the visual direction for both Imfinzi and Tagrisso
- Collaborate and provide Art Direction to Producers on and off site for campaign and video shoots
- Talent scouting for campaigns
- Mentor and inspire junior talent through goal setting, agency culture initiatives along with encouraging participation on projects with high visibility.
Senior Art Director - CDM NY
(2015-01 - 2018-01)
- Present and collaborate with clients to produce innovative rep selling materials
- Participate and influence creative direction for campaign visuals and multichannel communication deliverables
- Ensure brand consistency for Blockbuster brand Lyrica across three campaigns
- Lead creative on-site for Pfizer's end of year sales meeting video in Las Vegas along with developing the event themes look and feel
Freelance Art Director - CDM NY
(2014-01 - 2015-01)
- Contributed to designing an interactive presentations for Semsca, Otsuka
- Created unbranded look and feel along with print and digital collateral for Xifanxan
Art Director - APMEX
(2012-01 - 2014-01)
- Collaborated with creative director to refine APMEX brand position
- Designed digital promotional banners
- Lead creative for print ads published in financial magazines such as Forbes
Intern Art Director - BBDO World Wide Chile
(2012-01 - 2012-01)
- Assisted Creative Directors on site for multiple national commercial spots for Almacenes Paris
- Designed newspaper ads, CRM emails and promotional publications for Almacenes Paris and Banco de Estado
