Mario Leonardi Monteiro

Over the past 20 years, I have helped companies create $400M+ in operational efficiencies through building strategies to optimize supplier/client relationships. My positions in sourcing, marketing and sales organizations across multiple industries in North America, Europe and Latin America have enabled me to develop strong knowledge of the indirect procurement and marketing ecosystems. I have successfully built and managed teams globally, led client/supplier management strategies, and advised C-suite executives on strategic partnerships to build world class practices.

Global Head, Marketing & Media Sourcing - WARNER BROS. DISCOVERY (WBD) - New York, NY

(2019)

Leading the Marketing and Media Sourcing Functions globally (annual budgets over $2B)

• Design and implementation of a Global Sourcing Strategy to maximize investment ROI
• Leading a team across multiple geographies (New York, Los Angeles, Sao Paulo, London)
• Created strategy for the Global Media Agency Consolidation post Warner Media-Discovery merger rolling out a revised sourcing approach for 20+ Markets. Initiative resulted in $15M+ value creation due to pricing and compensation efficiencies
• Implementation and management of WDB’s Media Deal/Joint Business Plan (JBPs) program with over 15 media owners delivering $50M value on average annually
• Roll out of WBD’s media auditing program recovering $3M+ back to the business
• Negotiation and implementation of MSAs with major Advertising Holding Companies

Senior Director, Media & Research Sourcing (Discovery pre-merger) - WARNER BROS. DISCOVERY (WBD) - New York, NY

Established the Media and Research sourcing functions for Discovery Networks and Streaming Services (annual budgets >$400M)

• Consolidated Panel of Media and Research vendors post Discovery-Scripps merger
• Homogenized the Media Agency Compensation Model across major markets
• Implemented Discovery’s first Joint Business Plans with key Media Owners such as Google and Meta
• Negotiation of multi-year deals for strategic research vendor relationships including Nielsen, Kantar among others
• Designed and implemented a process for Custom Research sourcing

Deal Desk Program Manager, Sales Operations - META (Previous Facebook) - New York/Menlo Park

(2018 - 2018)

Provided evaluation, structure and guidance for multi-million-dollar deal proposals with major clients ($3B+ revenue impacted)

• Supported sales teams globally across major offices (SF/NY/London/Paris/Tokyo/Seoul/Singapore/Sao Paulo) to drive efficient and successful negotiations of joint business plans, partnership frameworks and media agreements
• Provided business analytics on the market, industry, and competitive trends to help drive critical initiatives to organic sales growth and support executive decision making
• Designed, rolled-out, and managed tools to track performance of sales deals and best practices. Worked closely with cross-functional teams (sales, finance, legal, product), driving recommendations through to implementation
• Managed and provided guidance to 10+ global account sales teams across Americas, Europe and Asia

Global Director - Head of Marketing and Travel Sourcing - REVLON Inc - New York

(2015 - 2018)

Led marketing and travel spend categories globally (annual budgets over $400M), including business critical areas such as: Media, Creative, Digital, Advertising Production, Market Research, PR, Brand Ambassadors, Hotel and Air Travel.

• Led contract negotiations and relationship with strategic suppliers (including digital and traditional agencies, media owners, airlines, and hotels) resulting in $7M+ savings
• Led integration of Elizabeth Arden Brands, following its acquisition and developed and rolled out plan to optimize pool of suppliers and optimize annual spend of over $350M
• Acted as a strategic partner to senior management (C-suite executives) to support decision making on marketing strategies, advertising campaigns and sourcing strategies
• Managed a team of procurement managers and analysts (4 FTEs across North America and Europe) to help build and execute sourcing strategies

Global Sourcing Director for Marketing and Corporate Services - THE ESTEE LAUDER COMPANIES - New York/Paris

(2011 - 2015)

Led marketing and corporate spend categories for Americas, Europe, Asia-Pacific, Africa and Middle East (annual budgets above $500M)

• Performed digital agency reviews (Media, Performance and E-Commerce) and negotiated global contracts with major Market Research suppliers (Nielsen, NPD, Euromonitor etc)
• Optimized Process for Global Creative and Production (Including Transcreation and Translations)
• Led the renegotiation and global governance of the $350M+ contract with the Media Agency of Record, including the following: Built geographical scope and services in cooperation with the brands and corporate marketing; Developed and negotiated agency remuneration at local, regional and global levels; Built a productivity and savings plan (Over $20M in cost reduction delivered); Partnered with legal to negotiate contract terms
• Build and managed a team of regional category directors in Paris, Hong Kong and New York
• Managed a Global Corporate Card RFP and implementation of a rebate program (with over $150M in annual spend) in order to optimize value from the vendor relationship as improve experience for internal users

Regional Sourcing Manager for EMEA& India - THE ESTEE LAUDER COMPANIES - New York/Paris

(2010 - 2011)

Managed sourcing of investments in media and marketing services for a complex environment across 19 affiliates and clusters (annual budgets over $130M)

• Secured over $4M savings (over 3x the $4M corporate target)
• Defined and implemented the procurement strategy for media, creative services, production and market research
• Leveraged and optimized relationships with media agencies outside the global agreements (Publicis, WPP, Aegis)
• Built and executed training for local procurement and marketing to optimize collaboration between the teams

Procurement Coordinator for Europe - NISSAN MOTORS - Paris/London/Lausanne

(2007 - 2010)

Managed sourcing strategy for marketing budgets across 23 European markets (annual budgets above $230M), as a member of the Renault-Nissan Purchasing Organization (RNPO).

• Optimized spend to achieve savings over $25M while ensuring business requirements were met
• Acted as a core team member for the regional media RFP for both Nissan and Renault brands, combining over $900M in yearly media spend
• Developed methodology to measure productivity of media investments, calculation through KPIs. Metrics took into account the different cost and quality trading currencies for each market
• Designed and implemented procurement training for local buyers to ensure ownership and sustainability of the local procurement process
• Implemented a pool of preferred suppliers with pre-negotiated terms and rates for PR and Merchandising investments
• Coordinated media audits with external auditor

International Account Planner - MEDIA PLANNING GROUP (HAVAS Media) - Paris

(2007 - 2007)

Product Manager - L’OREAL - Rio de Janeiro

(2005 - 2007)

Bachelor’s in business administration - Specialization in Marketing and International Business - Federal University of Rio de Janeiro (URFJ), Brazil (2000 - 2005)

Marketing and International Relations - Exchange Program - Université Jean Moulin, Lyon III, France (2004 - 2005)