Matthew Zelley
Executive Creative Director | Strategic Leader
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About
Hello, I’m Zelley.
Executive Creative Director. Strategic thinker. Team culture architect. Believer in the idea that creativity isn’t a talent — it’s human nature.
For over 20 years, I’ve led award-winning creative teams across top agencies and global brands, launching iconic campaigns and reinventing the way teams collaborate. I’ve built in-house studios from the ground up, overhauled agency ideation models, and helped legacy brands find new relevance in culture.
But what really drives me?
Building environments where creativity thrives. Where bold ideas can be born, shaped, challenged, and elevated — together.
Whether I’m mentoring junior creatives or leading a multi-disciplinary department, I bring a deep belief that great work doesn’t happen in isolation — it happens in communities where curiosity, empathy, and experimentation are celebrated.
Let’s build something great together.
Experience
Executive Creative Director
Weber Shandwick
February 2023 - January 2025
Creative Director
Big Spaceship (SPCSHP)
May 2021 - February 2023
Executive Creative Director(freelance)
Weber Shandwick
September 2020 - December 2020
Executive Creative Director
DP+ (Fusion92)
October 2018 - August 2020
Creative Director, Global
Commonwealth//McCann
April 2016 - October 2018
Group Creative Director
Campbell Ewald
January 2015 - April 2016
Creative Director
Campbell Ewald
July 2013 - January 2015
Creative Director
Organic
October 2011 - June 2013
Associate Creative Director
Campbell Ewald
August 2007 - October 2011
Sr. Art Director
Campbell Ewald
June 2006 - August 2007
Sr. Art Director
Daniel Brian & Associates
February 2005 - June 2006
Designer
T.S. Jenkins & Associates
January 2002 - February 2005
