Director of Sales, Natural Channel at Halfday Iced Tea (2026-04 – Present)
- Since joining Halfday, have overseen a $6.5M WFM and Natural Channel business tracking 16.8% YoY growth.
- Lead strategy and execution across Whole Foods Market and Natural Channel accounts including Sprouts, Natural Grocers, Fresh Thyme, The Fresh Market, NCG, and key independents, driving distribution, velocity, and profitable growth.
- Own annual account planning, revenue forecasting, promotional strategy, and trade spend, leveraging SPINS, NielsenIQ, and retailer data to identify growth opportunities and optimize investment.
- Build trusted partnerships with buyers, category managers, distributor partners including UNFI and KeHE, and brokers to unlock sustainable, long-term growth.
- Lead business reviews and joint business planning, aligning Marketing, Finance, Operations, and Supply Chain around retailer strategy and channel objectives.
National Account Manager, Natural Channel at Health-Ade Kombucha (acquired by Generous Brands, 2025) (2024-09 – 2026-04)
•Promoted three times over 6+ years, progressing from ASM to NAM.
•Owned a $34M portfolio across Sprouts, The Fresh Market, Fresh Thyme, Natural Grocers, and Amazon Fresh, delivering double-digit YoY growth through planning, promotion, and assortment strategy.
- Built trusted buyer relationships, leveraging sales and category insights to influence assortment, merchandising, promotional strategy, and incremental distribution opportunities.
- Managed trade investment and promotional performance, analyzing pricing, margin, lift, and ROI to optimize spend and drive profitable account growth.
- Led innovation sell-in, new item launches, line reviews, and retailer presentations, partnering cross-functionally with Marketing, Finance, and Operations.
Regional Account Manager, Natural Channel at Health-Ade Kombucha
(2022-08 – 2024-09)
- Led a $7M+ Natural portfolio, expanding distribution and unlocking whitespace through retailer-specific assortment, promotion, and innovation strategies.
- Leveraged sales and category data to optimize account performance, prioritize opportunities, and strengthen retailer execution.
District Sales Manager, Pacific Northwest at Health-Ade Kombucha
(2021-09 – 2022-08)
- Relocated to the PNW to launch Health-Ade's partnerships with Columbia Distributing and Hayden Beverage, owning distributor relationships, strategy, and execution across OR, WA, ID, and MT from launch through sustained growth.
- Managed and developed the PNW field sales team, building a high-accountability culture while driving retail execution, distribution expansion, and regional sales performance.
Area Sales Manager, Greater SF Bay Area & Northern California at Health-Ade Kombucha (2019-08 – 2021-09)
- Drove sales and distribution growth across Northern California through new account acquisition, new item placements, and incremental displays.
