Megan Baker

Results-driven growth and performance marketer with 9+ years owning and operating an independent growth and experiential agency, including 6 years driving high-volume consultative sales with expert outbound prospecting. Proven track record managing multi-stakeholder partnerships, resolving backend technical bottlenecks to lift customer conversions, and executing brand activations that scale revenue. Skilled in HubSpot, CRM management, paid social acquisition, and community-led audience growth.

Now seeking to bring a direct ownership mindset and data-backed impact in-house, in a growth, demand generation, or partner development role at a product-led tech company.

Sales Event Specialist at T-ROC (2025-11 – Present)

Consistently ranked in the top 3 for total sales volume across intensive 10-day regional Costco roadshows, generating up to $5K–$27K in single-day revenue for premium utility brands (Jackery, EcoFlow & Gorilla Sheds).

• Operated with high autonomy inside retail locations to run consultative sales, personally overcoming customer objections, building rapport with staff and members, and delivering a 15% lift in product adoption metrics.
• Managed on-site brand representation, product placement, and performance KPI tracking while ensuring complete alignment with corporate vendor and retail standards.

Founder / Principal at Megabaked Media (2017-01 – Present)

Owned full-cycle growth, performance marketing, sales, and experiential strategy for a concurrent portfolio of consumer and lifestyle brands — including Pabst Labs / Pabst Blue Ribbon, Levi Strauss & Co., Humble & Fume, 710 Labs, Ooka Seven x 9, Cheech & Chong, and The Green Door — advising clients on retention mechanisms and pipeline scalability to protect customer lifetime value and drive predictable ARR growth.

• Directed cross-channel content strategy (YouTube/Podcast), successfully navigating strict 21+ community guidelines and platform censorship, scaling monthly organic audience 78.9% and driving an 875% surge in subscriber-driven MQLs to accelerate down-funnel product sell-through.
• Launched and ran the channel solo — filming, editing, and publishing on a fixed monthly cadence, entirely organic with zero ad spend.
• Produced and executed high-impact experiential brand activations and multi-brand showcases—including high-profile tech and lifestyle events—coordinating sponsorships and introducing premier portfolios to targeted audiences successfully generating a pipeline of tech-focused MQLs and maximizing multi-brand activation exposure.
• Optimized digital acquisition and conversion for a high-ticket wellness client by connecting backend POS calendars, leveraging targeted influencer networks, Meta paid campaigns, CRM pipeline management, and website-to-booking integration driving a 30% increase in customer acquisition while significantly reducing CAC via targeted Meta ads and strict CRM pipeline hygiene.
• Consolidated vendor accountability across five concurrent outside agencies managing $30K–$45K in monthly acquisition spend, establishing a single point of oversight and attribution-based spend decisions.
• Rebuilt CRM routing, follow-up sequencing, and pipeline hygiene and connected backend POS calendars to the website, driving 75% service revenue growth and a 116% increase in average ticket ($292 → $632) across tracked providers.
• Partnered with production teams on event support for large-scale activations, including work connected NVIDIA GTC, Outside Lands, Fit Expo, and other major consumer and brand events.
• Scaled owned audience growth by consistently achieving a benchmark of 100+ qualified newsletter sign-ups per week, expanding the core subscriber base to drive predictable, recurring campaign engagement.

Field & Trade Marketing at Pabst Labs (Pabst Blue Ribbon) (2024-01 – 2025-10)

Serviced 60 retail accounts across Monterey, San Jose, Oakland, and San Francisco at 10–20 doors per week — roughly 1,000+ account touches over the engagement — for the category-leading brand in a statewide market of 800–1,000 storefronts.

• Delivered 10+ staff education trainings per quarter on a rolling basis, equipping retail teams to position and recommend the product at point of sale.
• Audited and corrected online product listings and digital menus across all 60 accounts to protect discoverability and prevent lost sales from inaccurate pricing and missing assets.
• Secured premium trade placement across 60 retail accounts to deliver 20–30% compound growth in product sell-through, translating seasonal event spikes into sustainable, recurring annual revenue (ARR).

Consumer Insight, Curvy Women's Line at Levi Strauss & Co. (2023-11 – 2025-09)

• Served as designated consumer representative for the curvy women's line across 30–40 sessions per year, presenting fit and purchase-intent feedback to design, marketing, and executive audiences.
• Supported women's denim development including the iconic 501 and Beyoncé's exclusive brand collaboration.

Brand & Trade Marketing at Humble & Fume (2023-09 – 2025-10)

Executed distribution-side brand and trade marketing programs across a multi-brand portfolio, driving retail sell-through and account-level activation.

Brand Marketing & Experiential at Ooka Seven x 9 (2023-08 – 2025-05)

Led experiential and event marketing for a connected consumer hardware product, producing activations and multi-brand showcases that introduced the device to targeted audiences.

B.A. in Literature – University of California, Santa Cruz