Meghan Cummins

Skincare therapist and holistic treatment practitioner with 20+ years of experience in beauty and skincare.

Background includes 12 years as a spa and skincare trainer and training coordinator for luxury skincare brands, 2 years as an owner of a skincare salon business, and additional experience in spa business development, B2C sales/marketing and beauty content creation. I am inspired most when I get to create and execute exceptional training programs in skincare, sales, customer service and soft skills, creating inclusive learning environments where beauty professionals are up-skilled to reach their fullest potential.

Although my career experience has been focussed on the skincare industry, I currently work as a freelance training consultant accross a wide variety of industries and can adapt training principles accordingly.

I am passionate about the customer experience and am also well suited to roles that involve customer service, customer experience and the customer journey. I am well versed in CRM tools and tech applications.

Freelance Projects | Remote

April 2023 – Present

Training Consultant— New World Consulting (Oct 2023 – Present)

Deliver sales, customer service, and leadership training solutions.

Support the CEO in designing and implementing tailored training programs for international clients.

SaaS Training Specialist — Prop Data (2023)

Completed an 8-month training rollout for a property management SaaS platform, including onboarding training, current user updated training, and performance support.

Digital Content Creator — Nomi Resort & Spa (2026)

Produce written digital content to support the launch of their new wellness and spa expansion.

Create brand-aligned messaging for marketing, wellness positioning, and customer experience touchpoints.

Clarins Group South Africa

2018-2023

National Sales and Spa Trainer

• Led and facilitated regional blended learning training requirements for new & existing beauty advisors incl: refresher trainings, one-on-one coaching, and leading quarterly training strategy meeting for 150+ guests.
• Training needs analysis and reporting.
• Partnering with global education teams to create new professional treatment protocols for South Africa, incorporating new treatment techniques and industry innovations.
• Production of digital education content and treatment application videos for digital and social platforms.
• Managing all regional launches and events for region.
• Spearheaded the regional digital training transformation (2020-2022) for 150+ consultants, to enable virtual led sessions through COVID and self-initiated learning.
• Delivered brand presentations at store events and workshops. •
• Managed personal training budgets, inventory, and logistics for region.

Alchemy Business Development South Africa

2015-2018

Brand Manager and Trainer

• Crafted and implemented an annual marketing strategy that improved overall brand visibility and sales performance.
• Cultivated strategic partnerships with 3 of South Africa's top retail partners, boosting brand visibility by and enhancing in-store support.
• Facilitated quarterly brand strategy meetings with 3 retail partners, enhancing partner collaboration and overall relationships.
• Led weekly individual on-the-job training/coaching sessions, training needs analysis and reporting, alongside sales management teams.
• Achieved a marked increase in sales through planning and executing engaging in-store promotions and product launches.

Healing Earth South Africa

2013-2015

Spa Business Development & Marketing Manager – Africa

• Cultivated and maintained new business relationships and closed deals with luxury hotels across Africa, boosting spa revenue and brand expansion.
• Led full spa launches with new hotel partners, driving successful market entry.
• Recruited, trained, and developed new and existing spa teams whilst analyzing performance gaps and targeting training to improve outcomes.
• Oversaw initial spa management at initial launch, helping spa teams integrate and operations run smoothly
• Created customized spa menus and treatment protocols tailored to brand and client needs.

Decleor, Carita & Shiseido London UK

2012-2014

Training Coordinator

• Successfully managed student recruitment, training calendar for 3 trainers, travel arrangements, inventory & logistics, and optimized daily operations of the London training school.
• Coordinated and project managed 10+ brand events annually, including private meetings with HNWI.
• Maintained updated curriculum & student databases and training records.
• Oversaw in-house training facilities, stock and equipment, whilst supporting 2-3 in-house classes daily.
• Distributed training manuals for weekly classes, achieving 100% on-time delivery.
• Spearheaded post-training feedback analysis, enhancing reporting accuracy and improving training effectiveness nationally and in-house.

Estee Lauder Group London UK

2012

Business Manager – Origins Skincare

• Lead a team of 2 sales consultants, enhancing performance through effective coaching and daily management.
• Optimized on-counter logistics and sales administration to boost team efficiency.
• Spearheaded and managed all counter events and workshops to drive sales and client recruitment.

BCB London – Recruitment Agency

2010-2012

Account Manager – Cartier, Givenchy, Chanel, PCG, Decleor.

Bridget Filmer Spa and Skin 

2007-2009

Spa therapist The Beauty Room

2005-2007

Owner/Manager

Education and Certifications

• Grade 12 (High School Diploma) 2002
• N.Dip & CIDESCO Diploma in Somatology 2005
• CIBTAC Diploma in Aromatherapy and Reflexology 2005
• Certified Presentation Skills Facilitator 2019
• Regenerative Detoxification Practitioner – Intnl School of The Healing Arts – USA 2017
• Certified TEFL Facilitator