Michael Fritz

Creative and detail-oriented floral designer, visual merchandiser, and holiday decorator with over 10 years of experience in retail, floral, event, and seasonal settings. Proven ability to optimize high-volume multi-site territories, manage regional routes, and ensure perfect planogram compliance under rigid holiday deadlines. Adept at physical floral handling, vendor relations, and operational writing to align field activities with top corporate standards.

Floral & Holiday Decor Designer at Freelance (Present)

• Design high-impact floral arrangements, custom holiday displays, and installations for diverse client needs.
• Manage high-volume fresh floral and holiday inventories, order raw goods, and coordinate vendor deliveries.
• Maintain physical stamina required for transporting heavy floral assets and executing tight holiday installation windows.

Floral Associate / Visual Merchandiser at Hobby Lobby

• Selected to the exclusive regional travel team tasked with executing multi-store merchandising refurbishments.
• Maintained one of the highest-performing floral departments across the region by auditing and strictly executing corporate planograms.
• Handled visual concepts for seasonal decks, front lobbies, and high-density inventory setups.

Floral Design Manager / Customer Service at Michaels

• Supervised high-volume day-to-day operations of the floral department, expanding store revenue through premium customer builds.
• Audited inventory, verified freight arrival, and directed store-level pricing structures with regional wholesale vendors.

Technical Proposal Writer at Corporate

• Drafted standard operating procedures (SOPs) and rigorous operational guidelines to translate executive vision into field execution.

Certification in Floral Design – American Floral Art School

Vocational Certificate in Respiratory Therapy – Tyler Junior College