Director of Franchise Operations at Campero USA Inc. (2025-11 – Present)
Franchise operations leadership focused on support systems, performance frameworks, and cost optimization
- Designed and implemented franchise support systems including performance frameworks, operational standards, and cross functional accountability structures through comprehensive assessment identifying process gaps, opportunities and threats.
- Lead franchise collaborative partnering cultivating strong relationships with franchise owners for alignment supporting daily operations and corporate marketing initiatives for short- and long-term business success by establishing clear shared goals and effective communication channels for productive progress.
- Participate in corporate committees focused on supply chain optimization, technology implementations, process standardization, and people systems.
- Drove supply chain initiatives resulting in $3M in annual cost savings through menu engineering increasing higher usage of lower cost products resulting and higher sales.
- Supported transition to AI-assisted POS and back-of-house systems to improve operational efficiency and data visibility as the operational change agent sharing purpose, correction and core of necessary support functions for advance capacity.
Regional Director of Operations at Campero USA Inc. (2021-11 – 2025-11)
Regional operations leadership across 30 company-owned locations generating $75M+ in annual sales with full P&L accountability
- Directed regional operations across 30 company-owned locations generating $75M+ in annual sales and full accountability for P&L performance.
- Directed 22+ restaurant openings including market entry strategy, operational readiness, staffing models and execution by precise advanced planning of people recruiting timing, coordination of external market support teams' participation, off-site development stations and opening day game plan.
- Oversaw regional marketing strategy and execution, including development of company-wide menu promotions generating $20M+ in incremental revenue utilizing local area community engagement functions, limited time promotions and city sport team sponsorships.
- Led a multi-layer leadership structure consisting of 5 Area managers, 30 General Managers, 3 Marketing Managers, 2 Facilities managers and 2 QA managers across multi-state markets through operational cadence assessing current state of short-term strategies for correction or make necessary adjustments to achieve goals.
- Improved EBITDA from 14% to 21% through disciplined cost management, operational execution and performance accountability by development of knowledgeable operators and creating durable teams cascading leadership alignment.
- Improved service ratings from 85% to 92% through disciplined operational excellence, customer feedback analysis and tactical strategy management.
District Manager of Operations at Campero USA Inc. (2018-11 – 2021-11)
Operations management across 12 corporate restaurants across two states with accountability for operational and financial performance
- Managed 12 corporate restaurants across two states generating $20M+ annual sales with accountability for operational and financial performance across markets.
- Improved EBITDA from 16% to 20% through labor optimization, cost control, and menu engineering initiatives across locations.
- Increased annual sales by 15% through localized marketing strategies and community engagement across assigned markets.
Area Manager at Campero USA Inc. (2016-06 – 2018-11)
Market expansion and leadership capability development across multiple units
- Executed market expansion through opening of 6 locations and stabilizing operations to support sustained revenue growth across territories.
- Built leadership capability across multiple units to support scalability and performance consistency within assigned region.
Area Coach at Campero USA Inc. (2013-02 – 2016-06)
Early-stage market expansion and operational standards development
- Supported early-stage market expansion through opening and leading 3 restaurant locations within developing markets.
- Established operational standards and team structure to enable continued growth across newly developed locations.
General Manager at Campero USA Inc. (2011-07 – 2013-02)
Full restaurant operations management including staffing, financial performance, and customer experience
- Led pilot of new company concept to expand customer base and market positioning with competitive environments.
- Managed full restaurant operations including staffing, financial performance, inventory control and customer experience delivery across daily operations.
