Michael Liu

International business development, account management, and overseas operations professional with nearly 10 years of experience driving business growth across international markets. Proven expertise in new market development, strategic customer relationship management, cross-functional collaboration, and regional business expansion. Experienced in establishing overseas operations from the ground up and delivering commercial growth through strong stakeholder management, operational execution, and cross-cultural leadership.

Overseas Branch Manager at Nanjing Amity Printing Co., Ltd. (A social enterprise affiliated with Amity Foundation) (2017-05 – 2024-08)

• Established and managed overseas branches in Ethiopia and Kenya, overseeing regional operations and business expansion.
• Led a multicultural team of 15 employees, ensuring effective coordination between headquarters, local teams and external stakeholders.
• Expanded business across seven African countries through market analysis and strategic partnerships, strengthening the company's regional presence.
• Coordinated a USD 20 million manufacturing investment project, aligning government authorities, contractors and international partners.
• Managed USD 18 million annual exports while developing long-term partnerships with key customers.
• Facilitated the research and implementation of child-focused development cooperation projects in Ethiopia, Kenya and Uganda, working with local communities, government authorities and international partners.

Executive Assistant to Chairman, International Operations Coordinator at AISAI Chemical Fiber PLC (2015-11 – 2017-04)

• Supported the Chairman in business planning, government liaison, and the coordination of overseas investment projects.
• Coordinated import and export activities, external stakeholders, and cross-functional project execution.
• Conducted local market and industry research to support management decisions.

International Business Manager at Zhenjiang Jinmao Marine Supply Co., Ltd. (2014-04 – 2015-10)

• Developed international markets, managed customers and supported commercial negotiations and contract execution.
• Coordinated international business activities and supervised day-to-day work within the business team.

International Sales Representative at Interchina Chemical Co., Ltd. (2012-05 – 2013-12)

• Developed overseas customers, attended international exhibitions and managed export orders from quotation through delivery.

Business Assistant / Export Documentation Specialist at Gold East Paper (Jiangsu) Co. Ltd. (APP Group) (2008-10 – 2012-04)

• Managed export documentation, order coordination and communication between production, logistics and customers.

Bachelor of Arts (B.A.) in Business English – Jiangsu Normal University (2004-09 – 2008-06)