Ecommerce Director | B2C & B2B
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With over 15 years of experience in e-commerce management, I have successfully led teams of 10+ and owned the P&L, driving over $50M in sales across various industries. My leadership consistently delivers innovative solutions that enhance customer satisfaction and operational efficiency. I excel in implementing agile processes and strategic growth, generating substantial revenue improvements and cost reductions.
I am an Ecommerce Director and Digital Marketing Expert with over 10 years of experience in eCommerce strategy, digital advertising, and marketplace management. My expertise spans platforms like Shopify, Magento, and BigCommerce, along with marketplaces such as Amazon, Walmart, eBay, Overstock, and more.
In my most recent role as President and Director of Ecommerce at Restockit, I led a team of 10, optimized operations to reduce costs by 15%, and implemented strategies that boosted customer acquisition by 15% and retention by 11%. I also recovered $150K in lost revenue and managed the integration of 10,000 new SKUs.
Previously, as Ecommerce Manager at UNITERS, I grew D2C sales by 52% by optimizing marketplace listings and spearheaded a website migration to Magento 2, which enhanced functionality and customer experience.
Earlier in my career, as Director of E-Commerce at Island Water Sports, I built the e-commerce division from the ground up, scaling online sales to 50% of total revenue and driving a 65% increase in revenue through strategic initiatives across 10+ online retail channels.
My analytical and leadership skills, combined with my expertise in SEO, SEM, data-driven decision-making, and financial management, enable me to optimize digital strategies for growth and profitability.
I hold a Bachelor’s degree in Information Technology and have earned 30+ industry certifications, including Amazon Ads Foundations, Shopify Solution Planning, Google Digital Marketing & E-Commerce, and HubSpot Digital Marketing & SEO.
I hold a Bachelor’s degree in Information Technology from Barry University, providing me with a strong foundation in eCommerce platforms, data analysis, and digital strategy. Additionally, I have earned 30+ industry certifications in digital marketing, eCommerce management, and analytics, including:
