Michael Perez

Senior Digital Production Designer with 8+ years of experience bridging creative direction and production-ready execution for globally recognized brands, including Microsoft, Scufgaming, and Porsche. Combines advanced Adobe Creative Suite and Figma proficiency with hands-on digital production, QA, and asset-management discipline — translating brand guidelines and creative concepts into polished, on-spec assets across web, campaign, and multi-format digital channels. Experienced in coordinating creative, content, marketing, and distributed technical teams to hit deadlines in fast-paced, remote environments, with a track record that includes cutting site bounce rate by 22% through a full brand rebrand.

Freelance Graphic Designer

(2025)

• Currently building brand identity for a new beverage startup, logo creation, invoices & P.O.
• Currently handling label design

Quality Assurance Analyst - Kingdommaker.com (Globalworldwide) - Atlanta, GA

(2020 - 2024)

• Reviewed and QA'd creative and digital assets before release, coordinating design, engineering, and marketing stakeholders to track issues from discovery through final sign-off
• Directed test strategy for an overseas, India-based QA team, adapting production workflows and communication for a distributed remote environment while keeping delivery on schedule
• Tracked CPC and marketing spend analytics, feeding performance data back into campaign and creative production decisions
• Built and maintained organized production documentation systems for asset status, issue tracking, and follow-up actions

Creative Designer - Shadow-Soft - Sandy Springs, GA

(2018 - 2020)

• Partnered directly with the Marketing Director and CEO to translate brand and campaign direction into production-ready digital assets for email and web
• Led a full website rebrand (2018), producing and QA'ing all creative assets — cut site bounce rate 22%, tracked via analytics, lead-effectiveness metrics, and heat mapping
• Owned multiple concurrent design and production projects from concept through revisions and final delivery, maintaining accuracy and brand consistency under deadline pressure

Senior Graphic Designer - Scufgaming - Johns Creek, GA

(2015 - 2018)

• Produced flagship packaging and social media creative for a globally recognized gaming brand, including the Microsoft Forza / Porsche GT3 controller line — translating senior creative direction into final production assets
• Served as primary production point-of-contact for internal stakeholders, managing requirements, revisions, approvals, and final delivery
• Used Google Analytics to help the marketing team benchmark campaign performance and sales impact
• Designed and implemented a NAS-based digital asset management system, organizing the design team's full creative library for faster retrieval and production version control

Creative Programmer - DME Delivers - Daytona Beach, FL

(2011 - 2015)

• Designed custom document layout logic
• Created cross-medium campaign automation
• PURL and QR code generation
• Algorithmic asset generation

B.S. - Computer Animation - Full Sail University (2018 - 2020)