Creative Director & Digital Marketing Strategist
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A creative with a passion for technology.
Leveraging 15 years of experience in graphic design, web development, and digital marketing to transform innovative ideas into impactful, memorable experiences that not only solve problems but consistently exceed expectations.
MARCH 2019 - PRESENT | Shift One Digital
Spearheading the creative direction and overarching vision of the agency, resulting in a remarkable surge in client retention and a revenue increase exceeding 100%.
Guiding a team of 22 professionals, including account managers, owned and paid media managers, designers, developers, videographers, and copywriters.
Collaborating with a diverse portfolio of global B2B and B2C clients to comprehend their business objectives, including product launches and international expansion.
Formulating and implementing strategic concepts and campaigns that foster engagement, elevate brand recognition, and yield quantifiable outcomes.
FOCUS AREAS: DIGITAL MARKETING | B2B | B2C | CRM | ANALYTICS
CLIENTS: John Deere | Flutterwave | Sedge AI | Mobius Cyber Security
JANUARY 2016 - FEBRUARY 2019 | The FIsher Agency
Overseeing the design and development of websites and digital collateral.
Ensure that all projects are delivered on time and within budget, while also maintaining the highest level of quality and creativity.
Providing guidance and support to the design team, encouraging collaboration and innovation while ensuring that all projects are executed to the highest standards.
Responsible for staying ahead of industry trends and incorporating new technologies and creative techniques into our work to ensure that we are delivering cutting-edge solutions to our clients.
FOCUS AREAS: DIGITAL CAMPAIGNS | WORDPRESS CMS | UI | UX | SEO
CLIENTS: MMI (Medical Insurancce) | Lions Rugby | SANBS | SAMRC | Emoji
BRANCH MANAGER: DESIGN & DIGITAL
JULY 2012 - JANUARY 2016 | BLACKMOON ADVERTISING
Starting-up and running the company’s newest branch, creating opportunities for a traditionally print-based boutique design agency to move into the digital space.
Tasked with overseeing the operational management, creative direction, and project management for the branch.
In my role as a senior graphic and digital designer, I contributed my wealth of expertise and experience by offering hands-on support to the team and actively executing design projects as required.
The branch later joined forces with Fishpond to become the Fisher Agency.
FOCUS AREAS: GRAPHIC DESIGN | DIGITAL DESIGN | DRUPAL CMS
CLIENTS: AGSA (Auditor General) | AFROSAI-E | Nationnal Gambling Board
JANUARY 2008 - JUNE 2012 | BLACKMOON ADVERTISING In my capacity as a mid-weight designer, I held responsibility for crafting client logos, brand manuals, omni-channel campaigns, annual reports, and more. I successfully managed projects from initial briefing through to their final execution and production.
I ensured the seamless progression of projects within the design studio, overseeing their thorough scoping and appropriate staffing to meet deadlines, budgets, and quality standards.
FOCUS AREAS: BRANDING | CI DEVELOPMENT | GRAPHIC DESIGN | PRINT MEDIA
CLIENTS: Wellvest | FTTX | ATNS | Ocean Trade Supplies
Four-year degree 2004 - 2008
