Minyoung Park
Marketing Analytics, MBA at Boston College
Talent
Boston, City of Boston, SuffolkMember since April 21, 2025
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About
I’m a data-driven digital marketer and MBA candidate with a strong focus on marketing analytics and strategy. I specialize in building measurement frameworks, analyzing performance across channels, and turning data into actionable insights to drive growth. I’ve worked across tech, CPG, and fintech, helping brands make smarter, insight-led marketing decisions.
Experience
- Analyzed and visualized large datasets using SQL, building custom dashboards in Looker to uncover actionable insights, optimize ROAS and support data-driven decision-making.
- Led digital experience analysis (DEA) utilizing Google Analytics to enhance user engagement, landing page performance, and overall digital marketing effectiveness.
Education
MBA at Boston College
Dean's Scholarship
VP Marketing, IntEnt (Intrapreneurship & Entrepreneurship Association)
