Misha Shah

Entrepreneurial, culturally fluent partnership leader and strategist with nearly two decades of executive experience driving high-impact brand collaborations, digital campaigns, and commercial growth. Proven track record of identifying cultural shifts and translating consumer insights into unexpected, shareable brand moments. Adept at navigating multi-stakeholder ecosystems, from orchestrating creative, digital, PR, and product teams to negotiating complex deals with senior executives, creators, and media partners.

Combines high-level executive acumen with hands-on digital and community storytelling to cultivate deep brand love, cultural relevance, and scalable business results.

Producer & Digital Strategist at Check New Tech Media (2025-01 – Present)

• Spearhead end-to-end partnership strategy and digital distribution, identifying emerging cultural and technology trends to drive multi-platform engagement.
• Cultivate and manage high-profile relationships across creators, entertainment talent, brand sponsors, and media entities, serving as the lead external representative.
• Ideate and launch breakthrough content collaborations and on-the-ground activations at major industry events (including CES), translating complex concepts into high-engagement, shareable digital assets.
• Unify cross-functional creative, editorial, and technical workflows to ensure consistent, authentic storytelling that resonates with modern digital consumers.

Co-Founder & Chief Operating Officer at Think Latitude (2016-01 – Present)

• Lead strategic growth, commercial negotiations, and business operations, establishing long-term external partner relationships and strategic alliances.
• Steer multifaceted product and digital initiatives from opportunity discovery through delivery, aligning creative vision with rigorous execution.
• Champion cross-functional alignment across technical, marketing, product, and client teams, removing operational roadblocks to launch high-velocity projects in dynamic, fast-paced settings.
• Identify high-value commercial and consumer opportunities, structuring creative proposals, scopes of work (SOWs), and strategic frameworks that drive partner loyalty and retention.

Account Management, Strategic Partnerships & Enterprise Solutions at Dell Technologies (2006-07 – 2016-03)

• Managed and expanded a high-value portfolio of strategic accounts, leading negotiations, renewals, and co-branded technical initiatives.
• Partnered cross-functionally with product specialists, marketing, engineering, and executive leadership to architect custom, high-impact enterprise solutions.
• Spearheaded complex partner relationship cycles from initial outreach and pitch development to final contract negotiation and execution.
• Consistently achieved top-tier performance targets through innovative client engagement, deep industry research, and strategic positioning.

Founder & Community Lead | Digital Creator & Resale Communities at Creative Ventures & Community Leadership

Built and nurtured highly engaged, niche digital communities centered on emerging consumer trends, product curation, and modern commerce; developed multi-channel content and published actionable frameworks (The Ultimate Side Hustle Playbook).

Trend & Consumer Insights Research at Creative Ventures & Community Leadership

Deep immersion in beauty, consumer lifestyle, and creator spaces, evaluating market demand, viral consumer behavior, and emerging subcultures to anticipate upcoming retail and digital opportunities.

Bachelor of Science (B.S.) in Business / Marketing – University of Tennessee, Knoxville, TN