Mishwa Parikh

Communications and Marketing professional with 2+ years crafting content strategy, campaign messaging, and multi-platform storytelling across B2B and institutional contexts. Proven ability to translate complex data into clear, compelling narratives — including original research across 3,964 social posts revealing that positive sentiment drives 8.4x more engagement — a finding that now informs every message crafted. Fluent in executive writing, internal communications, email campaigns, social media management, and visual content direction.

Analytically minded communicator who builds narratives that move audiences and reinforce brand priorities.

Marketing & Communications Coordinator at Concordia University Wisconsin (2023-08 – 2025-05)

• Wrote and distributed targeted email campaigns and social media content that drove a 20% increase in event participation and 15% lift in student engagement — proving that message clarity and audience alignment directly move behavior
• Managed multi-platform promotional campaigns across Instagram, Facebook, and email, maintaining consistent brand voice and coordinating messaging alignment across cross-functional teams
• Produced content briefs, copy, and creative direction for student-facing announcements, program promotions, and institutional awareness initiatives serving a diverse international audience
• Analyzed campaign performance using Google Analytics and Tableau, translating findings into plain-language strategy recommendations that directly informed future content and messaging decisions

Content Strategist & Brand Communications Lead at Curate Media (2022-11 – 2023-07)

• Developed brand voice, messaging frameworks, and end-to-end content strategy for 8+ B2B clients in architecture, interior design, and manufacturing — consistently delivering 2K–5K+ organic views per post without paid advertising
• Wrote platform-native copy for Instagram and Facebook including campaign narratives, product storytelling, and brand announcements crafted specifically for professional B2B audiences
• Directed on-site content shoots across factories, offices, and architectural sites — managing shot lists, messaging alignment, and visual storytelling to ensure all output reinforced client brand identity
• Improved engagement consistency by 25% across client accounts through data-driven iteration on content themes, narrative formats, and audience-specific messaging strategy

Master of Science in Business Analytics (Marketing Concentration) – Concordia University Wisconsin (2023 – 2025)

Bachelor of Arts in English Language and Literature – Gujarat University (2019 – 2021)