Nicolle McClain
Data Nerd - Storyteller - Consultant
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About
Passionate client-facing leader in the CPG industry, with a strong focus in customer service and analytics. Experienced in custom research, fostering client relationships and expressing complex ideas through simple and compelling stories. Seeking a position where I can utilize my abilities and collaborative spirit to help the company reach new heights of success.
Experience
Insights Account Lead at 84.51° (2022-01 – 2026-06)
- Oversaw a $4.4MM portfolio of 30+ clients, driving revenue growth and retention across key accounts
- Leveraged consultative sales techniques and strong client relationships to achieve/surpass sales objectives
- Supported internal and client-facing tool transitions as a Subject Matter Expert
- Highlighted role of Insights, using On-Line and In-Store campaigns to show new buyers, retention, and ROI
Associate Client Director at NielsenIQ (2020-01 – 2022-12)
- Unlocked incremental sales through reinvigorated NIQ relationships with seven lifestyle CPG brands
- Refactored internal client-facing associate onboarding, decreasing the time spent to get up to speed
- Grew the $24MM/year client relationship across Marketing, Cat Man, Rev Man and Insights
- Managed six Manager-level cohorts to develop their careers and grow as client success professionals
Client and Analytics Manager at NielsenIQ (2013-01 – 2020-12)
- Developed and managed custom research methodologies across NIQ solutions
- Managed client's global analytic budget ($2MM/year), and proposed ways to spend it
- Translated data into accessible, insightful and thorough stories for clients to apply directly
- Built client relationships by identifying and assessing clients needs and establishing research plans
Education
Bachelor of Science in Applied Mathematics – University of Wisconsin-Whitewater (2010-01)
Master of Science in Applied Economics – Marquette University (2012-01)
