Mohsin Sarwar

Digital marketing professional with 3 years of hands-on experience in paid media, specializing in native advertising on Taboola, Outbrain, MGID, MediaGo and Revcontent. Skilled in campaign optimization, A/B testing, CTR and conversion improvement, landing page analysis and budget management, with a consistent focus on improving ROI.

Native Ads Executive (Paid Media) at Front Story (2023-01 – 2026-09)

• Managed native advertising campaigns across multiple platforms, including Taboola, Outbrain, MGID, MediaGo and Revcontent.
• Tested and optimized ad creatives and copy through structured A/B testing to improve click-through rates.
• Monitored daily spend and tracked ROI, adjusting bids and budgets to scale performing campaigns.
• Analyzed landing page performance and developed click-to-conversion optimization strategies.
• Applied audience targeting and retargeting to improve campaign performance.

Bachelor in Computer Science (2016-01 – 2020-01)

Intermediate in Computer Science (2014-01 – 2016-01)