Alycia Deihs

Digital marketer with 10+ years of experience leading paid social and digital media campaigns across Meta, TikTok, LinkedIn, Google, YouTube, and more. I specialize in blending analytics with creativity to design strategies that not only reach audiences, but also spark meaningful engagement and measurable growth.

Over the years, I’ve built a reputation for driving test-and-learn frameworks, optimizing campaigns across platforms, and turning complex performance data into simple, actionable insights. I thrive in collaborative environments—working with creative, content, and analytics partners to refine messaging, scale campaigns, and bring powerful stories to life.

• Lead paid social and digital campaigns across Meta, TikTok, LinkedIn, Google, YouTube, and more—managing strategy from conception through optimization. I collaborate closely with key stakeholders to test, refine, and scale content and campaigns that expand reach, deepen engagement, and align with institutional priorities.
• Directed full-funnel paid campaigns across multiple platforms, optimizing performance to improve efficiency and reach. Created and circulated reports that distilled complex data into clear insights, guiding strategy and decisions.
• Partner with clients to design and execute paid social, influencer, and content strategies that align with their goals and audiences. From campaign planning to performance analysis, I manage the full process—optimizing ads, curating content, and advising on growth opportunities. My work spans digital strategy, community engagement, and cross-platform execution, helping brands strengthen their presence and drive measurable results.

Bachelor's degree in communication