Monica Barronton

Marketing Specialist with a background in dealer relations, consumer engagement and vendor management across the motorsports and media industries. Experienced in supporting premium brands through dealer engagement, operational refinement and cross‑functional collaboration. Skilled at improving communication workflows and enhancing consumer experience. Known for exceptional organization, attention to detail and the ability to work autonomously while supporting cross-functional teams.

Project Specialist - Triumph Motorcycles

(2025-01)

• Acting as the primary liaison between corporate headquarters and a 200+ dealer network, ensuring brand alignment and operational goals.
• Managing dealer relationships to support sales performance, service and customer satisfaction.
• Analyzing technical and operational data to identify bottlenecks and implement solutions.
• Developed internal communication frameworks to streamline operational workflows.
• Built a First Sale Rule tariff framework to protect profit margins and optimize pricing.
• Created a Brand Comparison Dashboard to support marketing strategies and competitive positioning.
• Reducing dealer buybacks and improving customer retention through analysis of repurchase and culpability data.
• Resolving returns to assist dealers with credit and floorspace for new season inventory.
• Coordinating dealer and consumer communication for safety recalls, ensuring NHTSA compliance and brand trust.

Camera Assistant - INTL Cinematographers Guild

(2000-01 - 2025-12)

• Coordinated logistics for additional units across fast paced film production environments.
• Served as the primary liaison for the camera department, ensuring smooth operations.
• Set up and operated cameras collaboratively with the camera, grip and lighting teams.
• Tracked inventory for cameras, lenses, filters, and accessories to maintain accuracy.
• Managed ordering of expendables and supplies to support film production demands.
• Worked effectively in noisy locations requiring focus and critical communication.

Marketing Coordinator - Keslow Camera

(2022-01 - 2023-12)

• Strengthened client relationships and expanded business opportunities.
• Identified new marketing channels and opportunities with existing and prospective clients.
• Collaborated with internal teams to support client needs and production requirements.
• Provided customer service support and communication across multiple client accounts.
• Sourced cameras, lenses, filters and accessories from vendors to meet project demands.

Bachelor of Science - Communications - University of Miami (2000-12)