Nadia Salim

Executive Leader & Climate Change Catalyst | eMBA Candidate (2027)

I lead at the intersection of commercial scalability, data-driven transformation, and deep environmental impact.

My career is defined by dualities that rarely live in the same boardroom. On one side, I anchor legacy commercial performance—currently directing a $30M North American business unit and sustaining a 12% 5-year CAGR through advanced marketplace analytics and cross-functional leadership. On the other, I steer frontier climate infrastructure—serving as non-profit Board President to secure prestigious NSF federal funding and build the region’s first municipal geothermal greenhouse in partnership with MIT and Northeastern.

Backed by an upcoming Executive MBA (May 2027), my objective is to step completely out of legacy corporate structures to help mission-driven organizations scale. Whether driving commercialization strategy for a high-growth climate-tech venture, leading operations for a sustainability-centric B-Corp, or executing institutional strategy for a major environmental non-profit, I bring the rigorous financial P&L discipline required to turn climate intent into systemic, measurable execution.

Core Competencies: Executive P&L Ownership ($30M+) • Sustainable Strategy & Policy • Green Jobs Infrastructure Development • Consumer Insights & Syndicated Analytics Master • Multi-Stakeholder Matrix Management.

Vice President, Client Development at Circana (Present)

• Manage a $30MM NA business with a 5 year CAGR of 12%, managing P&L and scaling up to EBIDTAC accountability
• Help to guide the strategic direction of the Home Appliance Industry’s biggest players, and lead the industry’s evolution through syndicated data, custom analytics and marketplace consulting
• Lead a large, cross-functional team including Sales, Data Operations, Product and Marketing leads to create best-in-class analytic solutions
• Developed a cross-vertical platform to measure, track, and support DTC/Digital Native brands
• Responsible for Strategic direction of the business, including EMEA expansion efforts starting in F24

Account Manager, NPD (now Circana) at Circana (2012 – 2015)

Director, NPD (Now Circana) at Circana (2015 – 2017)

Executive Director (Now Circana), NPD at Circana (2017 – 2022)

Vice President, NPD (Now Circana) at Circana (2022 – Present)

Manager, Director, Executive Director at Circana

Previous Circana Roles

Board President at Eastie Farm (Present)

• 2023 NSF CIVIC Award grantees, working to establish a climate justice-based Green Jobs program in partnership with Northeastern University and MIT’s Green Tutu initiative. ()
• Living Lands program creates and maintains active garden sites that act as the center for our market rate & subsidized community CSA program.
• EastieFarm completed the region’s first geothermal greenhouse in 2022
• Student Stewards educational programs provide opportunities for Elementary-HS students to learn about Climate Justice, Food Systems, and Environmental Stewardship

Research Analyst, BASES at The Nielsen Company (2006 – 2008)

Senior Research Analyst, BASES at The Nielsen Company (2009 – 2009)

Executive Analyst, Customized Research at The Nielsen Company (2009 – 2011)

Associate Manager, BASES at The Nielsen Company (2011 – 2012)

• Client lead, Innovation Insights for a Fortune 500 CPG company
• Primary responsibilities were to propose, implement and present customized market research, managing nearly $3 million annual revenue
• Under my leadership, account grew by 25% in 18 months due to continuous relationship building, strategy development and ongoing consultative efforts
• Develop innovative and insightful plans for clients to build growth opportunities and manage their business through a strong set of research fundamentals
• Study and questionnaire design lead (study design includes face to face interviews, CLT, CAPI, CATI, mystery shopping, focus groups and ethnography, with a focus on online interviewing)
• Analytic review, providing insights based on consumer responses coupled with syndicated Nielsen data such as scanner and panel metrics
• Volumetric modeling for new product launches

Social Researcher at International Longevity Center (2004 – 2005)

• Collaborated with Dr. Michael Gusmano and Mount Sinai Medical Center to revise, translate, and administer a population screening questionnaire designed for the World Cities Project (WCP).
• Data analysis and interpretation for the WCP as presented in “A New Way To Compare Health Systems: Avoidable Hospital Conditions In Manhattan And Paris” Health Affairs, 25, no. 2 (2006): 510-520

Graduate Teaching Assistant at New York University (2002 – 2003)

• Prepared lessons plans and served as an instructor for Undergraduate Spanish Literature Seminars and Grammar Classes. Taught additional honors seminars as listed above.
• Assisted in planning the Undergraduate curriculum with faculty heads for NYU-Madrid.
• Served as Editor for the Undergraduate Arts & Sciences Journal, and as such was responsible for its presentation and content.

Lab Researcher at Rutgers Center for Advanced Biotechnology & Medicine (2000 – 2002)

• Designed and executed independent research projects. Proficient in molecular biology research techniques related to transfecting and cloning human cell lines. Experience both with physical labwork as well as academic writing and publishing.
• Recipient of Henry Rutgers Scholar Thesis Award: “The Role of NF-κB in the Growth and Development of Prostate Cancer”

Research Specialist at Idealpolitik (2010 – 2014)

• Prepare and review customized research and competitive analyses to shape growth strategy for MHOP, the Mali Health Organization Project ()
• Design & oversee communication strategy for Transparent Chennai (), a non-profit government oversight organization based in India

Reading Volunteer at Reading Partners (2010 – 2013)

• Reading partner for local elementary school student

Media Volunteer at Meals on Wheels (2012 – 2014)

• Interview Meals on Wheels clients for video and audio website content
• Write features for monthly volunteer and client newsletters

Volunteer and fundraising at ForceMultiplier, SisterDistrict, Nithya Raman for City Council