Nancy Hatfield
GTM expert and CRM CPQ Admin
Talent
AtlantaMember since May 5, 2026
GTM Transformation & Operating ModelGTM Transformation & ExecutionOperating Model Design & OptimizationGovernance Frameworks & Decision ModelsJoint GTM & Partner AlignmentPipeline Management & ForecastingDeal Governance & Approval WorkflowsSales Process & Stage ProgressionCRM (Salesforce)CPQ (DealHub)Data Quality, Hygiene & EnrichmentReporting, Analytics & Pipeline InsightsExecutive Stakeholder AlignmentChange Management & EnablementCross-Functional Program LeadershipTeam Building & Coaching
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GTM Transformation & Operating ModelGTM Transformation & ExecutionOperating Model Design & OptimizationGovernance Frameworks & Decision ModelsJoint GTM & Partner Alignment
About
GTM transformation and operations leader with 15+ years driving enterprise revenue performance across B2B SaaS organizations. Brought in to stabilize and scale go-to-market operations in complex environments—aligning Sales, RevOps, Finance, and Marketing around clear operating models, governance frameworks, and pipeline execution. Deep experience leading GTM transformation initiatives, including operating model redesign, forecasting rigor, deal governance, and CRM/CPQ optimization.
Trusted partner to executive leadership to improve visibility, decision-making, and revenue predictability.
Education
Bachelor of Arts in English Major – University of North Carolina, Charlotte
Skills
GTM expert and CRM CPQ Admin
