Nicholas Gregg

Executive leader with two decades of experience driving strategic growth, intellectual property commercialization, business operations, licensing, and artist/brand development. Proven record transforming heritage assets into multi-million-dollar commercial opportunities while leading cross-functional teams, product innovation, and executive partnerships. Recognized for combining strategic vision with operational execution to preserve heritage brands while driving modernization, commercialization, and long-term sustainable growth.

Executive Manager • Trustee • Principal Director • Brand Steward - Weymann Guitars & Weymann Trust

(2015-01)

Provide executive leadership for the preservation, commercialization, and long-term strategic development of the historic 160-year-old Weymann Guitar brand and its intellectual property portfolio.

• Lead strategic planning, operational management, and long-term business development initiatives.
• Direct the Weymann Artist & Business Development division, overseeing strategic partnerships and artist relations.
• Serve as public spokesperson and executive representative of the Weymann brand.
• Oversee preservation, valuation, licensing, and commercialization of intellectual property and historical assets.
• Negotiate licensing agreements, Master Service Agreements (MSAs), vendor contracts, and strategic partnerships.
• Protect brand integrity while ensuring regulatory compliance and historical authenticity.
• Lead industrial design, engineering research, prototyping, and new product innovation.
• Direct product development from concept through engineering, manufacturing, branding, and commercial launch.
• Utilize CAD modeling, CNC programming, technical drafting, and fabrication techniques to develop specialty products.
• Coordinate manufacturing partners, suppliers, engineering teams, marketing, and operational resources.
• Lead strategic brand positioning, public relations, media communications, and luxury client experiences.
• Develop experiential marketing initiatives, product launches, and high-profile promotional campaigns.
• Directed strategic stewardship of a $160 million portfolio of intellectual property and historic brand assets.
• Converted 20 underutilized intellectual property assets into revenue-generating licensing opportunities, creating approximately $25 million in realized value within eight months.
• Led a decade-long, multi-million-dollar product development initiative spanning engineering, manufacturing, branding, licensing, media, and collector markets.
• Successfully modernized one of America's oldest guitar brands while preserving its historical authenticity.
• Published multiple books on guitar construction, American guitar history, branding, and business development.

Founder & Database Architect - IMIRAD – International Musical Instrument Registry & Database

(2007-01 - 2014-12)

Founded and launched the world's first nonprofit organization dedicated to protecting the provenance and historical documentation of musical instruments.

• Designed and implemented an international archival database supporting authentication and historical preservation.
• Developed strategic partnerships supporting worldwide registration and documentation initiatives.
• Established systems for long-term preservation of instrument ownership records and historical data.

Public Relations Director & Tour Director - Viva La Brand (MTV / Viacom)

(2006-03 - 2008-12)

Directed international touring operations, production logistics, artist relations, and public relations initiatives for national promotional campaigns.

• Managed international touring logistics and event operations.
• Directed artist relations and VIP hospitality.
• Oversaw production scheduling, vendor coordination, and operational planning.
• Led cross-functional teams responsible for successful execution of promotional events and live productions.

Bachelor of Arts - Urban Affairs & Public Policy, Leadership - University of Delaware