Niki Austin

Experienced marketing and events leader with over 20 years of success in multi-location strategy, community engagement, and event execution. Led marketing for 200+ franchise locations and served as Creative Director for the Skyway 10K, a high-profile public event raising over $640K annually. Skilled in building partnerships, managing teams, and delivering programs that connect brands with the communities they serve.

Experienced Marketing Leader | Strategic Partnerships | Community Engagement A seasoned marketing and brand strategist with over 20 years of experience leading integrated marketing programs for multi-location organizations, nonprofit initiatives, and large-scale public events. Proven success in developing in-kind sponsorships, strategic community partnerships, and high-visibility campaigns that align with organizational goals. Led the planning and communications for the Skyway 10K, a major public event generating millions in fundraising and media value.

Skilled in managing diverse teams, multimillion-dollar budgets, and creative direction across print, digital, and experiential channels. Trusted collaborator with government agencies, franchise groups, and nonprofits, delivering marketing programs that are creative, community-centered, and results-driven.

Bachelor's Degree in Journalism - Advertising from the University of WI - Eau Claire