Olivia Alexander

I’m currently pursuing a Bachelor of Business Administration in Sports Business at the University of Oklahoma, with an expected graduation date of December 2025. I’m passionate about the intersection of sports, business, and media, and I’m eager to build a career in the sports industry where I can combine my knowledge of marketing, management, and fan engagement to make an impact.

I’m an aspiring sports business professional with hands-on experience in social media marketing, fan engagement, and customer service. Currently interning with The Lead Sports Media as part of the Philadelphia Eagles coverage team, I manage digital content, analyze post performance, and collaborate with media professionals through Slack to grow audience reach. My background also includes several years in hospitality and retail (working as a bartender, server, and shift leader) where I developed strong communication, leadership, and multitasking skills in fast-paced environments.

I’m passionate about using my business and marketing knowledge to build meaningful connections between sports organizations and their fans.

I’m pursuing a Bachelor of Business Administration in Sports Business at the University of Oklahoma, with an expected graduation date of December 2025. My coursework focuses on sports marketing, sponsorship, management, and the economics of intercollegiate and professional athletics. Through my studies, I’ve gained a strong understanding of the business operations behind sports organizations and how marketing, analytics, and fan engagement drive success in the industry.