Omri Schwartz

Digital marketing leader with 20+ years of expertise in SEO, AI Optimization (AIO), and Answer Engine Optimization (AEO). Specialist in architecting deep-learning content systems and building topical authority to dominate search landscapes. Proven track record in bridging technical infrastructure with strategic UX/UI and landing page design to drive high-intent conversions across legacy and generative search platforms.

Head Of Digital Marketing And Ecommerce Development at Confidential (2025-07 – Present)

Directed every phase of the e-commerce lifecycle, from initial layouts and product optimization to advanced Schema implementation and successful site launch. Owning the architecture of deep-learning content systems for LLM surfacing and Answer Engine Optimization (AEO).

• Directed every phase of the e-commerce lifecycle, from initial layouts and product optimization to advanced Schema implementation and successful site launch.
• Owning the architecture of deep-learning content systems for LLM surfacing and Answer Engine Optimization (AEO) to secure AI-driven citations and organic visibility.
• Driving end-to-end e-commerce development and growth marketing strategies, pivoting traditional assets into generative-search-ready entities (AIO).
• Systematizing cross-functional teams to support high-growth scaling, portfolio management, and technical execution across multi-channel platforms.
• Elevating landing page architectures and UX/UI design to maximize conversion rates from organic, social marketing, and AI-driven search traffic.

Head of SEO at Online Marketing Gurus (2024-10 – 2025-06)

Led initiatives to enhance SEO performance across various dimensions, ensuring local dominance and improved visibility across search engines and AI.

• Led initiatives to enhance SEO performance across various dimensions, ensuring local dominance and improved visibility across search engines and AI.
• Implemented technical SEO strategies that streamlined site performance and user experience while utilizing deep schema markup to improve search engine understanding.
• Enhanced content relevance through targeted optimization and developed high-converting landing pages to ensure consistent ranking and performance.

SEO / Digital Marketing Consultant (Freelance) at Make It All Work (2017-06 – 2025-06)

Specialized in creating and implementing effective SEO strategies for enterprise and small-scale clients, focusing on targeted organic campaigns and keyword research to develop LLMs.

• Specialized in creating and implementing effective SEO strategies for enterprise and small-scale clients, focusing on targeted organic campaigns and keyword research to develop LLMs.
• Optimized online presence through comprehensive keyword research and data-driven customer-centric approaches to enhance organizational success.
• Conducted in-depth site audits and technical implementations to drive scalable growth and improved customer engagement.

Expert & Operations Lead at Nazmiyal Auctions (2019-08 – 2024-10)

Architected and enhanced the auction platform and digital ecosystem, serving as the lead for technical SEO, content creation, and lead generation.

• Architected and enhanced the auction platform and digital ecosystem, serving as the lead for technical SEO, content creation, and lead generation.
• Managed end-to-end auction logistics, including asset creation, catalog management, buying, appraising, and strategic sales oversight.
• Successfully scaled audience growth through targeted email campaigns and comprehensive digital marketing initiatives tailored for high-concurrency bidding events.

General Manager & Marketing Manager at Nazmiyal Antique Rugs (2001-10 – 2024-10)

Developed and executed the overarching content strategy, authoring the vast majority of site content to position the brand as the #1 global authority in the niche.

• Developed and executed the overarching content strategy, authoring the vast majority of site content to position the brand as the #1 global authority in the niche.
• Built the entire e-commerce platform and search visibility framework, integrating LLM-ready content and optimized landing pages to skyrocket traffic and sales.
• Achieved monumental organic growth through technical SEO, SEM, and entity-based authority while significantly reducing operational marketing spend.
• Directed 20+ years of multi-channel operations, ranging from restoration oversight and global buying to digital strategy and financial management.