Osama Khan Jay

Product-focused content and growth strategist with 7+ years of experience across fintech, healthcare, and digital platforms. Proven track record shaping content systems, optimizing customer journeys, and driving engagement through data-informed decision-making. Experienced in regulated environments — translating complex information into clear, user-centered content while partnering cross-functionally with Product, Design, Engineering, and Compliance teams.

Business Operations & Growth Marketing Lead at Play Hoboken (2026-03 – Present)

• Develop a comprehensive customer-facing growth strategy that integrates front-of-house operations and digital marketing efforts. Strategize acquisition, engagement, and upselling initiatives to maximize customer value and drive business growth.
• Lead end-to-end customer experience including onboarding, memberships, and service workflows — optimizing conversion and satisfaction across touchpoints.
• Develop integrated campaigns across various social and content platforms. Analyze customer behavior and campaign performance to drive experimentation and improve conversion. This resulted in an over 200% increase in leads across multiple service offerings.
• Identify journey friction points and implement process improvements to enhance efficiency, upsell opportunities, and retention.

Relocation Break at Immigration to United States (2025-11 – 2026-03)

Relocated to the United States following approval of U.S. permanent residency; managed the immigration and relocation process.

Digital Marketing Manager at DIB (Dubai Bank) (2024-08 – 2025-11)

• Owned content strategy across a multi-product digital banking platform, defining narrative flows from acquisition through onboarding and conversion.
• Led content and UX alignment for website and mobile app redesigns, improving clarity and experience across key journeys.
• Partnered with Product, Design, Engineering, and Compliance to launch campaigns aligned with financial services regulatory requirements.
• Applied behavioral insights, usability data, and performance metrics to prioritize initiatives and optimize engagement.

Sales & Content Strategy Lead at Flairox (2023-03 – 2024-08)

• Drove lead generation and client acquisition, contributing to over 10M PKR in revenue within 12 months.
• Designed content strategies aligned with user intent, improving engagement; leveraged performance data to optimize campaigns and improve ROI.
• Translated client requirements into scalable storytelling systems supporting brand positioning and conversion; mentored junior creatives and built content frameworks.

Team Lead – Sales & Marketing at Pharmaguide (2019-01 – 2023-03)

• Led content strategy for a science-driven pharmaceutical platform operating under strict regulatory constraints.
• Revamped homepage, product pages, and conversion flows to improve trust, usability, and engagement.
• Collaborated with subject-matter experts to develop user-centered narratives; used qualitative feedback and performance data to refine messaging.

MBA in Supply Chain Management – KASBIT University (2019)

Professional Diploma in Digital Marketing & E-commerce – Institute of Business Management (2023)

Bachelor of Commerce – University of Karachi (2015)