Bengi Lynch
Director of Digital Marketing and Content Strategy
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About
Digital Marketing Director with over 15 years of experience driving innovative marketing strategies. Proven expertise in managing cross-functional teams and developing data-driven campaigns that leverage artificial intelligence, attribution modeling, and emerging technologies to optimize customer acquisition, brand growth, and ROI. Known for using cross-discipline techniques, overseeing digital marketing initiatives across multiple channels, including email, omni-SEO, paid media, third-party buyer platforms, events, content syndication, social media, and video.
Strong history of scaling marketing operations, improving performance metrics, and leading marketing automation to achieve growth. Skillset in developing go-to-market strategies, and utilizing data analytics to make informed, strategic decisions.
Experience
Known for using cross-discipline techniques, overseeing digital marketing initiatives across multiple channels, including email, omni-SEO, paid media, third-party buyer platforms, events, content syndication, social media, and video. Strong history of scaling marketing operations, improving performance metrics, and leading marketing automation to achieve growth. Skillset in developing go-to-market strategies, and utilizing data analytics to make informed, strategic decisions serving IT, insurance, telecom, mining, energy, and hospitality.
Education
MBA with Information Systems Management concentration
