Business Operations & Growth Marketing Lead at Play Hoboken (2026-03 – Present)
- Develop a comprehensive customer-facing growth strategy that integrates front-of-house operations and digital marketing efforts. Strategize acquisition, engagement, and upselling initiatives to maximize customer value and drive business growth.
- Lead end-to-end customer experience including onboarding, memberships, and service workflows — optimizing conversion and satisfaction across touchpoints.
- Develop integrated campaigns across various social and content platforms. Analyze customer behavior and campaign performance to drive experimentation and improve conversion. This resulted in an over 200% increase in leads across multiple service offerings.
- Identify journey friction points and implement process improvements to enhance efficiency, upsell opportunities, and retention.
Relocation Break at Immigration to United States (2025-11 – 2026-03)
Relocated to the United States following approval of U.S. permanent residency; managed the immigration and relocation process.
Digital Marketing Manager at DIB (Dubai Bank) (2024-08 – 2025-11)
- Owned content strategy across a multi-product digital banking platform, defining narrative flows from acquisition through onboarding and conversion.
- Led content and UX alignment for website and mobile app redesigns, improving clarity and experience across key journeys.
- Partnered with Product, Design, Engineering, and Compliance to launch campaigns aligned with financial services regulatory requirements.
- Applied behavioral insights, usability data, and performance metrics to prioritize initiatives and optimize engagement.
Sales & Content Strategy Lead at Flairox (2023-03 – 2024-08)
- Drove lead generation and client acquisition, contributing to over 10M PKR in revenue within 12 months.
- Designed content strategies aligned with user intent, improving engagement; leveraged performance data to optimize campaigns and improve ROI.
- Translated client requirements into scalable storytelling systems supporting brand positioning and conversion; mentored junior creatives and built content frameworks.
Team Lead – Sales & Marketing at Pharmaguide (2019-01 – 2023-03)
- Led content strategy for a science-driven pharmaceutical platform operating under strict regulatory constraints.
- Revamped homepage, product pages, and conversion flows to improve trust, usability, and engagement.
- Collaborated with subject-matter experts to develop user-centered narratives; used qualitative feedback and performance data to refine messaging.
