Pamela Allen

Relationship-driven marketing and partnerships professional with 4+ years of experience building strategic partnerships, managing influencer and talent relationships, executing brand activations, and coordinating high-profile events. Proven ability to cultivate long-term stakeholder relationships across athletes, brands, sponsors, and community organizations while executing campaigns that strengthen brand awareness and audience engagement. Baltimore native with a passion for connecting sports, culture, and community.

Operations Manager - OG Logistics Medical Courier Service

(2023-06 - 2026-01)

• Managed daily logistics, scheduling, route planning, and vendor coordination.
• Coordinated Operations across five states (Texas, Georgia, Arizona, Tennessee, Louisiana)
• Dispatched drivers daily
• Oversaw workflow prioritization and process improvements while maintaining service standards.

NIL Marketing and Brand Consultant - KONATA Sports & Entertainment (NIL Marketing Agency)

(2021-09 - 2025-07)

• Managed 15 college athletes
• Negotiated and managed 40+ sponsorship/athlete partnerships
• Managed partnerships valued at over $800,000
• Cultivated long-term relationships between collegiate athletes, brands, sponsors, and agency partners, serving as the primary point of contact throughout partnership lifecycles.
• Led multi-stakeholder partnerships involving athletes, brands, sponsors, and investors.
• Coordinated multi-channel marketing campaigns, partnership activations, influencer deliverables, and event logistics while ensuring successful execution across internal and external stakeholders.
• Collaborated with athletes and brands to support digital marketing initiatives, campaign messaging, and partnership visibility across social platforms.
• Fostered relationships with community organizations, business partners, and local stakeholders to support event programming and brand initiatives.
• Oversaw budget planning, expense tracking, and financial reporting.
• Served as the primary liaison for sponsors, talent, investors, and partners.
• Maintained ongoing communication with athletes, sponsors, and business partners to strengthen relationships, identify new opportunities, and ensure successful partnership outcomes.

Freelance Event & Experiential Coordinator

(2022-01)

• Coordinated 50+ events
• Coordinated VIP experiences and maintained professional relationships with talent, partners, and organizational stakeholders during live events.
• Planned and executed live events including fashion shows, music showcases, networking mixers, and brand activations.
• Developed detailed work plans, vendor timelines, and logistics schedules.
• Managed event budgets, vendor invoices, contracts, and on-site operations.
• Oversaw back-of-house operations and resolved issues in real time.

Assistant Coordinator - City Union, Baltimore - Baltimore

• Coordinated public-facing programs involving city leaders, sponsors, and partner organizations.
• Managed stakeholder communications, schedules, and follow-ups across teams.
• Developed project timelines and logistics frameworks while supporting budget tracking.

Bachelor of Arts - Media Entrepreneurship - Georgia State University, Atlanta, GA