Parnika Raskar

With 7+ years of hands-on experience, I'm your go-to Senior Product Designer for transforming abstract ideas into tangible, user-centric solutions. My passion lies in navigating the creative journey from concept to production, ensuring each step is infused with innovation and precision.

I thrive in environments that demand thinking beyond boundaries and turning obstacles into opportunities. I excel in creating viable solutions and turning the ordinary into extraordinary.

I am always on the lookout for fresh opportunities to expand my skill set and push the limits of what's possible. Let's collaborate and create something exceptional.

User Experience Lead | Ancile Inc Jan 2024 - Current

● Led the redesign of key product features for Producktive, a subscription-based SaaS platform, resulting in 27% increase in user retention and a 13% decrease in bounce rates within the first 3 months of implementation

● Advocated for a user-centered design approach, fostering a culture of empathy and continuous improvement within the organization, leading to a 23% reduction in design rework and iteration cycles.

● Developed and maintained UX/UI design documentation and style guides, ensuring consistency and alignment with brand guidelines across all product interfaces

Senior Product Designer | Alaska Airlines (Photon Infotech) Oct 2022 - Nov 2023

● Transformed Alaska and Horizon Air's legacy VisOps system, boosting user satisfaction by 17% through enhanced flight scheduling operations efficiency

● Led the user-centered research and design of Alaska's AirtrAK app, catalyzing a shift for 4+ user groups towards proactive insights and expediting business results

● Collaborated with stakeholders, product managers and developers to ship user-centric, pixel perfect, and accessible user experiences

UI / UX Designer | Design Everest Aug 2018 - Sep 2022

● Drove a 33% increase in Design Hub adoption by spearheading the UX design of a robust project management platform that simplified KPI tracking and metric analysis for project teams

● Prioritized feature development and drafted product requirements for cross functional teams to effectively communicate for product roadmap, status and vision to all stakeholders

● Worked closely with stakeholders, developers and CTO to enhance product features and meet business goals

UX Designer | Infini Systems (acquired by Veefin Solutions) Dec 2015 - June 2016

● Led designs for leading healthcare and supply chain logistics mobile applications from concept to market with high-fidelity MVPs crafted for rigorous usability testing

● Conducted extensive user research, UX flows, wireframes and interactive prototypes using a mobile-first approach

Web UI / UX Designer | iThink Infotech Sep 2014 - Nov 2014

● Reviewed client’s design, wireframed, designed scalable web pages to gather information quickly and effectively across multiple projects

● Managed cross-media projects involving branding assets, illustrations and UI designs using color theory, iconography and user guidance

Visual Designer | Citadel Architectural Solutions June 2013 - Sep 2014

● Redesigned their website to deliver user-friendly and delightful experience by sketching concepts, wireframing and visual screens

Masters in Human-Computer Interaction | DePaul University 2016 - 2018